Technical Delivery Manager

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Overview

As a Campaign Manager, you’ll work closely with your business team to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners. We are looking for a detail-oriented and proactive Adobe Campaign Manager to manage day-to-day operations for marketing campaigns that leverage Adobe Real-Time CDP (RTCDP) and Adobe Campaign v8 . This role combines audience strategy, execution oversight, and coordination between cross-functional teams to deliver high-performing, compliant, and customer-centric campaigns.

You will own the end-to-end campaign process , from audience readiness through RTCDP to delivery orchestration in Campaign v8, ensuring operational excellence and measurable outcomes.

Responsibilities

• Campaign Planning & Execution
• Manage the full campaign lifecycle across email, SMS, push, and other channels—from briefing to launch to reporting.
• Collaborate with marketing stakeholders to understand campaign goals and translate them into executable workflows and audience strategies.
• Oversee campaign setup, proofing, approvals, test sends, and final deployment in Adobe Campaign v8.
• Audience Management (via Adobe RTCDP)
• Work with data and segmentation teams to define and request audiences within Adobe RTCDP, ensuring timely delivery and alignment to campaign logic.
• Validate audience counts, logic, and targeting criteria before handoff to Campaign v8.
• Coordinate audience refresh schedules and real-time updates for ongoing or trigger-based campaigns.
• Operational Coordination
• Act as the orchestration lead, managing timelines, dependencies, assets, and approvals across campaign stakeholders.
• Coordinate with Creative, DataOps, QA, Legal / Compliance, and channel teams to ensure on-time and error-free execution.
• Maintain a central campaign calendar, working closely with planners and product teams to avoid collisions or overlaps.
• QA, Testing & Deployment Oversight
• Conduct or oversee comprehensive quality assurance of audience targeting, personalization logic, dynamic content rendering, and tracking tags.
• Ensure all approvals are captured before live deployment.
• Oversee deployment windows and real-time monitoring of campaign sends; escalate issues promptly.
• Data Compliance & Governance
• Ensure all campaigns comply with internal governance policies and regional data privacy regulations (GDPR, CCPA, etc.).
• Coordinate with data governance leads to apply appropriate consent, opt-out, and suppression logic in segmentation and delivery processes.
• Manage seed lists, proofs, and audit logs as part of operational documentation.
• Reporting & Optimization
• Partner with analytics teams to interpret performance reports and derive insights for future optimization.
• Track operational KPIs like send success rate, delivery errors, and execution timelines to improve campaign efficiency.
• Maintain documentation and retrospectives for all major campaigns and apply learnings to future executions.

Day-to-day, Your Role Includes

Qualifications

Preferred Qualifications

Digitas is an equal opportunity employer.

Additional Information

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