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Associate Manager, Marketing, SET & CMFT, SEA
Associate Manager, Marketing, SET & CMFT, SEAZimmer Biomet • SelangorMalaysia, Selangor, Malaysia
Associate Manager, Marketing, SET & CMFT, SEA

Associate Manager, Marketing, SET & CMFT, SEA

Zimmer Biomet • SelangorMalaysia, Selangor, Malaysia
20 days ago
Job description

Talent Acquisition Partner, APAC at Zimmer Biomet

About the Role

As the Associate Manager, Marketing for SET & CMFT (Sports Medicine, Extremities, Trauma, Foot & Ankle, Restorative Therapies, Craniomaxillofacial, Thoracic & Neuro) , you will play a key role in driving Zimmer Biomet’s growth across Southeast Asia.

You’ll lead the development and execution of strategic and tactical marketing initiatives, aligning regional activities with global product engine strategies to deliver strong sales, profitability, and brand performance. This is a hands‑on regional leadership role that combines strategic marketing, product management, training, and commercial execution .

Key Responsibilities

Strategic Planning & Execution

  • Develop and implement 3–5 year portfolio strategies for SET‑CMFT, ensuring alignment with global direction and effective local market adaptation.
  • Partner with country teams to design and execute launch plans, including positioning, pricing, promotions, and targeting.
  • Coordinate with cross‑functional teams (Medical Education, RA, CA, Legal, Finance) to drive cohesive execution of marketing plans and budgets.
  • Conduct regular business reviews to analyze sales performance, identify market trends, opportunities, and gaps.
  • Consolidate and communicate region needs to APAC and global marketing teams for new product planning.
  • Facilitate sharing of best practices, success cases, and market learnings across SEA markets.

Customer Engagement & Field Support

  • Build strong partnerships with surgeons, KOLs, and distributors to understand unmet clinical needs and strengthen market presence.
  • Participate in conferences, workshops, and live surgeries to gather insights and promote Zimmer Biomet solutions.
  • Support commercial teams with product knowledge, competitive intelligence, and conversion strategies.
  • Forecasting & Demand Planning

  • Collaborate with Finance and country teams to develop accurate forecasts and inventory plans, minimizing E&O risk.
  • Identify growth drivers and risks to achieve sustained business performance.
  • Training & Education

  • Design and deliver internal training programs to enhance sales effectiveness and product expertise.
  • Partner with Medical Education to plan and execute HCP training programs aligned with strategic objectives.
  • Strong ability in sales training, field execution , and KOL engagement .
  • Strategic thinker with a hands‑on approach to market development and multi‑channel promotion .
  • Deep understanding of market dynamics, customer segmentation , and competitive positioning in Sports Medicine or related fields.
  • Excellent interpersonal , presentation , and cross‑functional collaboration skills.
  • Thrives in a fast‑paced, matrix organization with regional and global interfaces.
  • Qualifications

  • Bachelor’s or Master’s degree in Life Sciences, Engineering, or related field .
  • Minimum 5 years of experience in sales or marketing within Sports Medicine, Extremities, or Orthopedics .
  • Demonstrated experience engaging KOLs and distributors across Southeast Asia.
  • Strong command of spoken and written English .
  • Other Details

  • Travel requirement : 20–30% across the region.
  • Work environment : Cross‑functional, high‑collaboration matrix setting.
  • Why Join Zimmer Biomet

    Be part of a purpose‑driven company that helps people regain mobility and improve quality of life. In this role, you’ll directly impact regional growth, drive new product success, and work with passionate teams across markets to advance the future of musculoskeletal healthcare.

    Job Details

  • Seniority level : Associate
  • Employment type : Full‑time
  • Job function : Marketing
  • Industries : Medical Equipment Manufacturing
  • Referrals increase your chances of interviewing at Zimmer Biomet by 2x.

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    Marketing Manager • SelangorMalaysia, Selangor, Malaysia

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