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R- Senior Social Media Marketing Executive

R- Senior Social Media Marketing Executive

AGENSI PEKERJAAN THE SUPREME HR ADVISORY SDN. BHD.Pacific Remote Islands Marine National Monument, Howland Island, Malaysia
1 day ago
Job description

Role Overview

We are seeking a Senior Social Media Marketing Executive with proven experience in supporting coaches, consultants, and education-based businesses to build strong brands, grow engaged communities, and generate high-quality organic leads through social media.

This role requires excellent command of the English language and the ability to craft persuasive, emotionally resonant content tailored to sales professionals, business owners, and consultants.

The primary focus will be on building sales coach's authority as a sales coach and thought leader, with flexibility to also support Immigration's social media presence when required.

The ideal candidate is both a strategic marketer and hands-on content creator — comfortable planning campaigns, writing persuasive copy, designing graphics in Canva, and editing engaging short-form videos in tools like CapCut.

Key Responsibilities

Content Strategy & Creation

  • Develop a comprehensive content calendar aligned with business goals, audience insights, and industry trends.
  • Create compelling and educational content (posts, carousels, reels, videos, blogs, LinkedIn articles) that resonate with sales professionals, consultants, and entrepreneurs.
  • Apply storytelling, sales psychology, and thought-leadership approaches to craft persuasive hooks, captions, CTAs, and long-form content that drive engagement and conversions.
  • Produce visually appealing content — graphics, short-form videos, infographics — with a strong focus on engagement and lead generation.
  • Publish a minimum of 5 posts per week across relevant platforms (LinkedIn, Instagram, Facebook, YouTube Shorts, TikTok, etc.).

Performance & Reporting

  • Track, analyze, and report monthly KPIs including :
  • Social media growth (followers, engagement, reach)
  • Lead generation (quality of inquiries, conversions to discovery calls or sales)
  • Engagement rates (shares, saves, comments, average watch time)
  • Benchmark against competitors to identify gaps and opportunities.
  • Provide actionable insights and recommendations to continuously improve results.

    • Collaboration

  • Work closely with Sales Coach to ensure messaging aligns with brand positioning and educational goals.
  • Support Immigration marketing team (Adhoc)

    • Media Buying & Paid Advertising (Adhoc)

  • Plan, execute, and optimize paid campaigns across Facebook, Instagram etc.
  • Conduct A / B testing for creatives, hooks, and CTAs to maximize conversions.
  • Monitor ad performance, track cost per lead (CPL) and return on ad spend (ROAS).
  • Manage advertising budgets and ensure campaigns align with business goals.
  • Report key insights and recommend strategies to improve ad effectiveness.

    • Requirements

  • Minimum 3 years of experience in social media marketing, ideally for coaches, consultants, or education-based businesses.
  • Chinese with strong written English skills — able to write in a clear, inspiring, and persuasive style.
  • Proven portfolio showcasing social media content (posts, videos, campaigns), preferably in coaching or consulting.
  • Ability to craft compelling ad copy and collaborate on creative assets (graphics and short-form video).
  • Proficiency in graphic design tools (Canva) and video editing software (CapCut) for short-form content (Reels, TikTok, YouTube Shorts).
  • Strong knowledge of social media platforms, algorithms, and content best practices across LinkedIn, Instagram, TikTok, YouTube, and Facebook.
  • Strong analytical skills with the ability to track KPIs and make data-driven optimization decisions.
  • Independent, highly organized, and able to manage multiple deadlines in a remote working environment.
  • Hands-on experience in running and optimizing paid ads (Facebook, Instagram, TikTok, LinkedIn) is a plus

    • If you are interested to apply, kindly submit your updated resume in DOC / PDF format and allow our Consultant to match you with our Clients.

    To facilitate the process, please ensure the following details are included in your resume :

    Current Address / Location

    Current Salary

    Reason for Leaving

    Expected Salary

    Notice Period

    Kindly note that only shortlisted candidates will be notified.

    Agensi Pekerjaan The Supreme HR Advisory Sdn Bhd

    JTK Number : JTKSM 1252

    Job Type : Contract

    Contract length : 12 months

    Pay : RM4, RM6,000.00 per month

    Benefits :

  • Opportunities for promotion
  • Professional development

    • Application Question(s) :

  • 12 months contract, ok?
  • Date of Birth, Current location, Current salary, reason for leaving, expected salary, notice period

    • Education :

  • Bachelor's (Preferred)

    • Experience :

  • persuasive copywriting for coaches : 3 years (Preferred)

    • Work Location : Remote

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    Social Media Executive • Pacific Remote Islands Marine National Monument, Howland Island, Malaysia