Senior Manager, Product Marketing

The Opportunity

This position plays a key role in the successful development and launch of new product and existing product’s campaign to agents, banca and customers. This position also look into product positioning and proposition to identify unique proposition and differentiation of our products. Responsibilities also include the development of effective training material and collateral to support distribution partner, planning and roll out of customer communication on product matters via various formats, strategizing plans to improve customer acquisition through various programs. Requirement to work closely with various departments such as product development, pricing, legal, compliance, brand and communications, analytics, and distribution team.

Position Responsibilities :

Work closely with various teams such as the Product Development, Pricing, Actuarial, Legal, Compliance, Brand and Communications, Analytics and Distribution to develop and launch competitive products and campaigns

Develop product training propositions and collaterals to support new product launches and existing product’s sales

To lead the development and implementation of cross and up-selling sales campaigns to existing customers

To drive and support customer communication in various formats on product related matters

To provide reports and analysis on product launches, campaigns, and key projects

To support distribution partners on various product related issues

Manage various customer related projects, as when needed

Required Qualifications :

University Degree in Marketing

Minimum 5 years in life insurance product marketing experience

Demonstrated project management skills

Good communication and relationship skills

Ability to work effectively within a dynamic working environment.

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife / John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife / John Hancock policies. To request a reasonable accommodation in the application process, contact .

Working Arrangement

Hybrid