Video Content Creator

Plan, script, shoot, and edit video content for various marketing channels, including social media, websites, and YouTube.

Develop engaging video concepts and storylines that resonate with target audiences and align with the brand’s voice and messaging.

Work closely with the marketing and design teams to ensure videos meet brand guidelines and are visually appealing.

Produce a variety of video formats, including product demos, tutorials, customer testimonials, behind-the-scenes content, and promotional videos.

Edit raw footage, incorporate graphics, music, and sound effects, and ensure a polished, professional final product.

Add subtitles, annotations, and other elements to enhance video accessibility and viewer engagement.

Optimize video files for different platforms, ensuring the best resolution, aspect ratio, and format for each medium (e.g., Instagram stories, YouTube, Facebook).

Ensure videos are optimized for SEO, including the use of relevant keywords, tags, and metadata.

Collaborate with the marketing team to develop video content strategies that support overall marketing and business goals.

Manage the distribution of video content across social media channels, websites, and video-sharing platforms.

Monitor video performance (views, engagement, conversions) and provide insights for improving future content.

Stay up to date with the latest trends in video content and adapt strategies accordingly.

Brand & Messaging Consistency :

Ensure all video content is consistent with the company’s brand identity, messaging, and tone of voice.

Maintain a cohesive visual style across all videos, ensuring they align with overall marketing campaigns and company values.

Work closely with the marketing, creative, and product teams to understand content needs and ensure video projects align with campaigns.

Receive feedback from stakeholders and revise video content based on input, ensuring timely delivery.

Participate in brainstorming sessions to come up with new video content ideas and formats.

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