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Country General Manager (FMCG)

Country General Manager (FMCG)

GetbloodKuala Lumpur, Kuala Lumpur, Malaysia
1 day ago
Job description

About Blood

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and empower people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Southeast Asia with our core markets in Singapore, Malaysia, and Indonesia, selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

We’re looking for a business athlete to lead and scale our Malaysia operations. As Country GM, you’ll own the full P&L for Malaysia and be accountable for growth, retail excellence, team building, and local execution. You’ll be part commercial operator, part culture carrier – and 100% committed to making periods unapologetically real in Malaysia.

We’re not just looking for a manager. We’re looking for someone who obsesses over shelves, sales, and stories — someone who wants to lead a challenger brand to win against giants.

Key Responsibilities

  • Drive topline and bottomline growth across all channels (modern trade, ecommerce, pharmacy chains, etc.)
  • Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
  • Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
  • Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
  • Hire, retain, and develop local talent with strong values and executional hunger
  • Ensure we win at the shelf — on-shelf availability, pricing, promo tags, POSM execution
  • Build intelligence from ground merchandising and shopper feedback into real actions
  • Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
  • Localise regional marketing and product plans to suit Malaysian consumer needs
  • Own launch strategy for new products with excellence in trade and shopper activation
  • Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more

P&L Ownership & Ops

  • Own the Malaysia P&L and work with Finance and HQ to manage budgets and forecasts
  • Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
  • Ensure smooth logistics, importation, warehousing, and distributor operations

    • Skills & Qualifications

  • 8–12+ years of experience in FMCG or growing a consumer brand
  • Proven leadership experience managing teams and delivering business targets
  • A doer and a thinker — able to zoom in to problem-solve and zoom out to build systems
  • Hungry to win, humble to learn, and excited to grow something meaningful
  • You resonate with our brand : bold, human, and unfiltered about periods

    • A bit more about us

  • Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first‑hand as we scale up
  • Great team - We have a diverse team across Asia‑Pacific where you will get to work alongside bright and driven individuals with proven experience in high‑growth environments in both startups and MNCs alike.
  • Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE‑Asia
  • Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
  • We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

    • Why Join Us?

    Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose‑driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

    If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.

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    General Manager • Kuala Lumpur, Kuala Lumpur, Malaysia