Assistant Manager, Merchandising

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Your Mission

An Assistant Manager, Merchandising will be responsible for planning and managing the country product range to deliver the country’s business goals and objectives, based on the SEA Category Merchandising team’s strategy and guidelines. With the most competitive country level product assortment, he / she will be closely engaged with the Wholesale team to achieve WS business objectives through differentiated product offerings for maximum sell‑thru and brand desirability. This will include providing customer centric product information, business analysis and differentiation strategy and tactics.

Task 1 : Product Assortment

Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy. Build a country range with competitive local pricing, ensuring to deliver the margin target. Drive differentiation among key customers across all the DC’s and manage the country level GTM timeline.

Task 2 : Country / Customer Specific Product Development

Plan and execute country / customer specific products to gain market share / mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.

Task 3 : Go‑to‑Market

Proactively engage with the WS team and customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (digital catalog and sell‑in decks) and tradeshow set‑up. Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).

Task 4 : Merchandising Operations

Maintain Masterline list with up‑to‑date data. Review and manage local pricing (inline and non‑inline), ISD and order windows, together with necessary functions within the country. Own and execute day‑to‑day merchandising operations.

Your Talent

Education : Bachelor's degree in business management or relevant studied.

Professional : Possess a passion for sports with broad theoretical and practical knowledge in products, industry and local market dynamics.

IT Skills : Excel, PowerPoint and Word.

Language Skills : English and local language.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brands PUMA, Cobra Golf and Stitchd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

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