Customer Marketing Manager

Overview

Customer Marketing Manager role at Honeywell – Kuala Lumpur, Malaysia. Join to apply for the Customer Marketing Manager role at Honeywell. You will be developing and executing marketing strategies that deepen customer engagement, drive retention, and increase customer lifetime value. This role bridges the gap between marketing and sales by focusing on existing customers, ensuring they are informed, satisfied, and loyal. Responsibilities

Plan and execute integrated marketing campaigns, develop compelling collateral, and collaborate with creative teams to produce engaging content across channels. Identify and nurture brand advocates, encourage customer-generated content like reviews and testimonials, and collaborate on customer-centric marketing materials. Own and manage the partner program to support business objectives, driving demand generation through MDF, onboarding and tracking partner performance, ensuring compliance, and organizing key initiatives like annual conferences and promotions for APAC & India. Develop and execute go-to-market strategies for product launches, crafting impactful messaging that resonates with target audiences and ensuring consistency across all marketing channels. Collaborate with the sales team by providing tools, resources, and product training to enhance their knowledge and support effective product positioning. Collaborate with sales, product management, and global marketing teams to align strategies, ensure consistent messaging, and drive business objectives. Monitor and analyze marketing and channel performance, providing data-driven insights and regular reports to guide strategic improvements and highlight opportunities. Qualifications

Bachelor’s degree in marketing, business, or a related field. 6 years of experience in channel marketing and / or customer marketing, preferably in the technology or software industry. Strong understanding of the Asia Pacific and India market and customer preferences. Demonstrated ability to develop and execute successful marketing campaigns and programs. Analytical mindset with the ability to use data to drive decisions. Strong project management skills, with the ability to manage multiple projects simultaneously. Leadership skills to lead the team towards achieving overall business objectives. Who We Are

The Future Is What We Make It at Honeywell. Honeywell focuses on innovation that drives business, improves the bottom line, and creates solutions for our customers and communities around the world. Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on how we process your information in the job application process, please refer to honeywell.com / us / en / privacy-statement. If a disability prevents you from applying for a job through our website, e-mail No other requests will be acknowledged. Copyright 2024 Honeywell International Inc. Additional

Employer details : Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. This role is listed in Kuala Lumpur, Malaysia, with responsibilities across APAC & India.

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