Marketing Executive

Job Description :

• Develop and implement social media marketing strategies across all platforms, including Facebook, Instagram, TikTok & XHS to enhance brand awareness, generate leads, acquire customers and drive sales.
• Create and manage paid social media campaigns to drive high‑quality traffic and generate sales leads.
• Write and edit social media copy and creative assets for ads and organic content.
• Analyze and report on the performance of social media campaigns, making data‑driven decisions to improve results.
• Collaborate closely with the sales and operation team to develop lead‑generation campaigns that align with the sales strategy.
• Organise internal events and roadshows, and participate in exhibitions.
• Establish strong relationships with key stakeholders to ensure effective collaboration and alignment on key marketing initiatives.
• Allocate and manage budgets effectively, optimizing for cost‑per‑click (CPC) and cost‑per‑impression (CPM).
• Implement meta tags, keywords, and hashtags to enhance ad discoverability and alignment with trends.
• Develop compelling ad creatives with clear call‑to‑action (CTA) to drive engagement and conversions.
• Monitor and analyze performance metrics, including impressions, click‑through rates (CTR), and conversion rates.
• Conduct A / B testing to refine ad strategies and improve campaign outcomes.
• Utilize retargeting techniques to re‑engage users and maximize conversions.
• Prepare sales reports or statistical analysis.
• Able to work on ad‑hoc tasks that are marketing related.

Qualifications :

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