Senior Activation and Events Specialist

Job Overview

We're looking for a proactive and detail-oriented Senior Activation and Events Specialist to join our dynamic marketing team. In this role, you will coordinate and execute events from start to finish, working closely with vendors, suppliers, venues and internal teams to ensure smooth and successful event execution.

If you are motivated and have a passion for event planning with strong project management skills, a creative mindset and the ability to deliver seamless experiences that elevate our brand, we would love to hear from you!

Responsibilities

• Develop and execute the annual event and activation calendar aligned with marketing and business objectives.
• Conceptualize innovative event ideas and experiential activations that enhance brand presence and audience engagement.
• Prepare detailed event plans, including budgets, timelines, risk assessments, and resource allocation.
• Manage all aspects of event delivery from pre‑event planning, vendor sourcing, and logistics coordination to on‑site execution and post‑event evaluation.
• Serve as the central point of contact for internal and external stakeholders, ensuring seamless communication and execution.
• Oversee event branding, setup, and technical requirements to maintain high‑quality and consistent standards across all touchpoints.
• Ensure events comply with corporate governance, legal, finance and procurement policies.
• Collaborate closely with internal teams to ensure event objectives, messaging, and outcomes are aligned.
• Work closely with the wider marketing team including segment marketers, brand, digital, and design to ensure cohesive and impactful event experiences that align with campaign objectives and brand standards.
• Lead and manage relationships with vendors, agencies, and partners to ensure cost efficiency, service quality and timely delivery.
• Build strong partnerships with industry associations and external collaborators to enhance event reach and credibility.
• Conduct post‑event evaluations to measure performance, ROI and attendee satisfaction, providing insights and recommendations for future improvements.
• Maintain comprehensive records of event data, reports and vendor databases.
• Continuously refine event strategies based on feedback, trends and performance analysis.
• Stay ahead of emerging event and experiential marketing trends, technologies and formats.
• Introduce innovative concepts to create memorable, immersive and differentiated event experiences.

Qualifications

Our Commitment to You

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