ASEAN Select Territory Demand Strategist (SMB Marketing, Demand Strategy) - Data & AI Software,[...]

We are seeking a strategic, data-driven marketer to accelerate demand for our Data & AI software portfolio across ASEAN. This role will lead the design and execution of omnichannel demand strategies, working closely with sales, partners, and global teams to drive measurable pipeline growth.

Your role and responsibilities

Role Overview

This role is responsible for designing and executing omnichannel demand generation strategies that accelerate growth for the Data & AI software portfolio. The focus is on creating persona-based marketing journeys, optimizing the channel mix, managing key business stakeholders, and driving sales pipeline objectives across digital and partner routes.

Key Responsibilities

• Strategy & Execution : Collaborate with global demand strategy teams to co-create marketing strategies and lead the execution of omnichannel campaigns tailored to Data & AI solutions, key products, and priority personas.
• Pipeline Growth : Drive marketing-sourced pipeline by achieving SQL (Sales Qualified Lead) targets through digital journeys, outbound account activation, and close collaboration with sales and partners.
• Stakeholder Engagement : Build strong relationships with internal business leaders and stakeholders, aligning marketing strategies with overall business objectives to maximize impact.
• Event Marketing : Support flagship Data & AI events by building integrated demand plans and follow-up strategies to maximize conversion.
• Lead Management : Manage the lead pass process by partnering with Digital Sales and channel partners to ensure high-quality leads are routed and converted efficiently.
• Subject Matter Expertise : Act as the marketing SME for the Data & AI brand / region. Provide partners with enablement on marketing strategy, campaign best practices, and the latest marketing assets.
• Focus Areas : Approximately 80% of efforts will be digital-demand focused, with 20% dedicated to event execution and post-event conversion strategies.

Key Performance Indicators (KPIs)

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

YOUR LIFE @ IBM

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Are you ready to be an IBMer?

ABOUT IBM

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IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Job Title

ASEAN Select Territory Demand Strategist (SMB Marketing, Demand Strategy) - Data & AI Software, Omnichannel & Digital Focus

Job ID

72468

City / Township / Village

PETALING JAYA

State / Province

Selangor

Country

Malaysia

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Position type

Professional

Some travel may be required based on business demand

Company

(0088) IBM Malaysia Sdn. Bhd.

Shift

General (daytime)

Is this role a commissionable / sales incentive based position?

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