Manager - Regional Marketing Services, CIB Marketing (Contract)

Manager – Regional Marketing Services, CIB Marketing (Contract – 6 months)

HSBC Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Principal Responsibilities

• Work closely with team members to develop local and regional media plans that connect with group and support local and global business and client marketing objectives. Drive media optimisation and strong ROI.
• Maintain relationships with our regional and local agency partners to negotiate strong agreements and maintain high quality of service.
• Serve as POC for the global content and campaigns teams to identify potential content pieces that would supplement a regional runway and ensure we are always on in markets – in partnership with the Business / Client leads in region.
• Activate the global awards strategy in partnership with the group team.
• Develop and implement local direct‑to‑client marketing campaigns to achieve CIB business goals and objectives.
• Manage end‑to‑end delivery of strategic events, including planning, creative and content development, stakeholder alignment, vendor management, logistics, and post‑event analysis.
• Leverage and add to event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events, and for virtual / digital events.
• Interlock developments in the Global MarTech platforms (marketing automation, email, analytics etc.) to ensure our scale and international markets are running the latest systems possible.
• Drive PWS local strategies and runways to ensure content is up to date and driving outcomes.
• Provide systems support and guidance to the Business Marketing teams looking to drive campaigns through our platforms.

Requirements

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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