IT MSE Analyst

Position Snapshot Location : Petaling Jaya, MY Company : Nestle Malaysia Full-time Bachelor’s Degree 5+ years of experience

Position Summary Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are seeking a dynamic MarTech Business Analyst to act as the bridge between Marketing / eBusiness stakeholders and MSE product teams to elicit, analyze, and translate business needs into clear, value-driven MarTech requirements, ensuring on-time, on-scope, on-budget, and on-value delivery for AOA markets. Drive market adoption, simplify processes, and secure integration and compliance across the MarTech stack (e.g., MA platforms, CDP / consent, WebCMS, AdTech).

A day in the life of a MarTech Business Analyst

Discovery & Requirements :

Well-formed business requirements, user stories, and acceptance criteria; up-to-date stakeholder maps and RACI. KPIs : % stories accepted first time; % epics with measurable value; stakeholder satisfaction.

Product / Backlog Enablement :

Prioritized backlogs aligned to product roadmaps; functional specs and UAT plans; sprint readiness. KPIs : Sprint predictability; backlog health (age, prioritization, refinement cadence).

Delivery & Value Realization :

Market pilots and rollouts executed via defined project structures (e.g., DMF), with benefits tracking. KPIs : OTOB / OTOV (on time / on scope / on budget / on value), deployment NPS / CSAT.

Data, Privacy & Compliance Readiness :

Early identification of governance gates (e.g., PIA / BIA / CDT, cloud assessments) embedded in plans; evidence in ServiceNow / records. KPIs : % projects passing gates at first submission; zero overdue assessments.

Adoption & Continuous Improvement :

Adoption plans with marketing KPIs (e.g., campaign velocity, data quality, tagging coverage); lessons learned and playbooks for re-use across markets. KPIs : Target adoption within agreed timeframe; reuse of templates / playbooks across markets.

What will make you successful

Led BA work for MarTech implementations (e.g., MA / CDP / WebCMS / Tagging / Consent) across multiple markets or brands.

Demonstrated end-to-end delivery via defined project structures (e.g., DMF) with measurable value realization.

Hands-on with Agile ceremonies (backlog refinement, sprint planning, reviews) and UAT orchestration.

Familiarity with ServiceNow processes for demand / incident / change and with governance gates (PIA / BIA / CDT / cloud).

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