Manager, Growth Marketing

Senior Manager, Performance Marketing – 2X – Kuala Lumpur, Malaysia

Job Purpose

The Senior Manager, Performance Marketing leads the strategy, innovation, and execution of high‑impact digital advertising initiatives across platforms to drive measurable business growth. This role oversees a team of performance specialists, ensures campaign excellence across paid media channels, and partners closely with clients and internal stakeholders to align marketing execution with strategic objectives.

Key Responsibilities

• Lead Performance Marketing Strategy : architect and implement full‑funnel performance marketing strategies across digital channels (SEM, paid social, display, native, programmatic), tailored to client objectives across B2B acquisition, engagement, and conversion stages.
• Drive Business Impact Through B2B Funnel Insights : analyze and optimize campaign performance across key B2B metrics such as CPL, MQLs / MQAs, SQLs / SQAs, pipeline contribution, and ROAS; ensure accurate tracking and alignment of performance marketing efforts with the client’s sales funnel and revenue goals.
• Oversee Multi‑Platform Campaign Excellence : supervise end‑to‑end campaign execution across platforms including Google Ads, LinkedIn, Meta, Microsoft Ads, 6sense, programmatic networks and occasional 3rd‑party native platforms; ensure campaigns are optimized for scalability, efficiency, and funnel‑stage effectiveness.
• Cross‑Functional Leadership : collaborate closely with Creative, Strategy, Martech, and Analytics teams to deliver cohesive, high‑performing campaigns; work with stakeholders and strategic / growth team to shape messaging, audience segmentation, and channel strategy aligned to buyer journey stages.
• Team Leadership and Capability Development : foster a high‑performance culture by building understanding and capabilities in media buying, funnel mapping, automation tools, and testing frameworks; provide coaching and ongoing performance feedback.
• Innovation and Process Optimization : implement operational efficiencies, including automation, templates, workflows, and knowledge sharing; drive innovation in audience strategies, bidding methodologies, retargeting, and predictive analytics.
• Internal Stakeholder & Executive Leader Partnership & Advisory : act as the senior performance advisor to internal 2X stakeholders, executive leaders, and occasional partner teams; translate data into meaningful business insights and present campaign outcomes and strategic recommendations.

Qualifications, Skills, and Knowledge

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