Associate Manager Consumer Products (Licensing)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity :

As the Associate Manager, Consumer Products (Licensing), you will expand consumer products across both Softline, hardline, publishing and promotions categories for all core brands in Southeast Asia, with effective agent management to deliver the company’s direction.

You'll also set brand direction for the region across key categories and marketing highlights, secure and partner with best-in-class licensees for all categories, and enhance brand profile in the market through promotional activities.

What Your Impact Will Be :

1. Strategic Planning & Business Development

• Secure and appoint licensees, upon review of licensees’ business model, distribution channels and strength in Southeast Asia
• Conduct frequent business reviews with the licensees to ensure that licensees and the company are focused on growth
• Conduct market visits with the licensees to ensure that products rolled out into the market are competitive and innovative in SEA
• Conduct frequent business reviews with the retailers to provide brand updates and align on goals and performance.
• Work closely with counterparts to ensure that the best products are placed in the retail stores
• Plan for marketing and promotional activities to enhance the brand positioning in SEA
• Manage agency by working closely together with the agent to deliver AOP target and grow the market.
• Be creative and innovative and think out of the box to explore new business ideas and to solve problem.
• Identifies new opportunities and strategies to expand the brand and product portfolio.
• Serve as the key liaison between the licensee, internal teams, and stakeholders – responsible for managing deal closures, overseeing project execution, and ensuring timely submission of all required monthly reports.

2. Stakeholder Management

3. Financial Management

Qualifications

What We’re Looking For :

Additional Information

Don’t meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :

Our Approach to Flexible Work :

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are :

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at and .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch :

The Culture at Mattel

Corporate Philanthropy

#J-18808-Ljbffr