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Community Activation Senior Executive (Based in Malaysia)

Community Activation Senior Executive (Based in Malaysia)

Welovesupermom Pte LtdKuala Lumpur, Federal Territory of Kuala Lumpur, MY
23 days ago
Job type
  • Quick Apply
Job description

At Community Activation, our objective is to create authentic, relevant and relatable user-generated content with our Key Opinion Buyers who include our mothers, women and dads in the Supermom Community!

Our Community Activation will focus on

  • Develop compelling strategies to achieve commercial and branding priorities with Supermom’s Key Opinion Buyers with a focus on user-generated campaigns, affiliate marketing and lead generation via Crowd Influence
  • Oversee the content development of campaigns, ensuring it aligns with both client goals and audience preferences.
  • Act as the day-to-day contact for assigned clients (both internal and external partners)
  • Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations.
  • Manage the full campaign lifecycle, from initial brief to post-campaign analysis.
  • Utilize data-driven insights to optimize campaign performance, increase engagement, and maximize ROI.
  • Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations.
  • Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact.

Requirements

  • Minimum of 2-3 years of experience in community activation, digital marketing or social media management, ideally in an agency setting.
  • Demonstrated expertise in managing user-generated content campaigns.
  • Strong client management experience, with a history of delivering results for multiple brands simultaneously.
  • Excellent communication and interpersonal skills.
  • Ability to develop and implement data-driven strategies.
  • Proficiency in social media trends and best practices in user-generated content
  • Preferably to be experienced in social media analytics and listening tools such as and analytics platforms (e.g., Google Analytics, social listening tools).
  • Creativity and passion for fostering vibrant, active brand communities
  • Proficiency in another SEA written language (Chinese, Bahasa Melayu / Indonesia) will be a plus
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