Digital Marketing Specialist

Responsibilities

Work with Digital Marketing teams to improve social media advertisement performance. Collaborate with different departments to strategise, plan and create content for clients’ social media. Monitor daily for social media sentiment and brand positioning. Maintain campaign reporting, metrics, and site analysis, and oversee execution of campaign schedules and budgets. Monitor costs and return on investment (ROI). Identify opportunities of improvement and engagement to help clients expand brand awareness. Assist seniors in creating reports with analytics to send to stakeholders for regular updates on content performance. Qualifications

Diploma / Advanced / Higher / Graduate Diploma, Bachelor’s Degree / Postgraduate Diploma / Professional Degree in Marketing, Mass Communication, or Advertising / Media. Experience in strategising and optimising paid media strategies across platforms like Facebook / Instagram, AdWords, YouTube, and third-party ad platforms is a plus. Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous. Proficiency in Microsoft Excel or other analytic tools for reporting and analysis. Tech-savvy with strong knowledge of online marketing tools. Additional advantage : Background in marketing agency, e-commerce, partner relationships, or dropshipping business.

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