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Vice President, Market Coverage-Islamic Business Banking
Vice President, Market Coverage-Islamic Business BankingAlliance Bank Malaysia Berhad • Kuala Lumpur, Kuala Lumpur, Malaysia
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Vice President, Market Coverage-Islamic Business Banking

Vice President, Market Coverage-Islamic Business Banking

Alliance Bank Malaysia Berhad • Kuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Vice President, Market Coverage – Islamic Business Banking

Responsibilities

  • Alliance Islamic Bank (AIS) consumer financing strategy :

Collaboration with CEO, Group Chief Consumer Banking Officer and SVP, Strategy to develop CB strategy aligned with AIS CB business goals (financing and non-financing products).

  • Key propositions.
  • Execution model and timelines.
  • Key segment planning : Development of growth plans for AIS' key / niche retail and SME segments covering mortgage, personal financing, etc.; regular updating of key segment plans to support business goals.
  • Marketing execution :

    • Drive marketing activities for AIS' consumer products and wealth management offerings supporting overall goals and CB strategies.

  • Drive sales acquisition through campaign development.
  • Prioritize and craft tactical responses to market developments to preserve key client relationships and enhance opportunities.
  • Relationship Management :

    • Nurture positive rapport with internal and external stakeholders through regular formal and informal engagements.

  • Provide continuous communication channels for stakeholders.
  • Address stakeholder needs and requests promptly; resolve issues and provide feedback.
  • Deliver consistent growth in client value year‑on‑year.
  • Market intelligence :

    • Stay aware of market developments relevant to CB business through own research, industry reports, and informal network liaisons.

  • Conduct market research and analysis on trends and competitors' consumer propositions.
  • Business performance management :

    • Monitor and provide transparent feedback on CB business performance to CEO and Board.

  • Ensure timely, accurate management reports.
  • Conduct post‑campaign analysis and document key learning points.
  • Continuously improve processes to enhance cost, efficiency, and customer delight.
  • Campaign management :

    • Collaborate with campaign management team to design and roll out CB campaigns for identified segments.

  • Provide leads and feedback on campaign and marketing communication opportunities.
  • Subject Matter Expert Support :

    • Provide helpline for internal and external customers.

  • Conduct training and roadshows to refresh product knowledge at channels.
  • Maintain communication with sales teams, channels, back‑office system, and operations.
  • Other duties : As assigned by supervisors.

    • Job Requirements

    Skills

  • CB solutioning and proposition crafting.
  • CB portfolio analysis.

    • Knowledge

  • Strong grasp of theory and application of Islamic financing structures in the market.
  • BNM rules and regulations on Islamic financing.

    • Experience

  • Minimum 10 years in banking industry, 5 years in sales role, and 2 years in leadership role.
  • Experience marketing to senior government and corporate personnel.

    • Seniority Level

    Mid‑Senior level

    Employment Type

    Full‑time

    Job Function

    Sales, Marketing, and Project Management

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    Vice President • Kuala Lumpur, Kuala Lumpur, Malaysia

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