Marketing Communications Specialist
NS BlueScopeShah Alam, Selangor, Malaysia30+ days ago
Job descriptionDegree in Mass Communications, Advertising, Graphic Design, Marketing, or equivalent. At least 5 years of experience in marketing or communications within the building & construction, advertising industry, or related roles. Proven track record in creating successful communication campaigns and materials. Outstanding writing skills with a creative flair. Strong visualization skills. Experience in executing marketing events. Experience working in advertising or creative agencies is an advantage.
You will develop and implement integrated strategies to boost brand awareness and engagement.
What You'll Do
- Develop creative communication messages to execute Brand Strategy by segments for each brand and target audiences.
- Create new concepts in both messages and visuals for all marketing communication materials for digital and traditional activities.
- Manage and implement the content roadmap based on the annual content pillar for digital and conventional platforms.
- Collaborate closely with the Marketing & Sales team to develop brand campaigns and marketing materials to drive leadership position.
- Analyse, monitor, and review the effectiveness of communication messages and visuals, then develop improvement plans.
- Enhance internal and external stakeholders’ communication messages.
- Work with technical teams to develop content for training materials.
- Support external channel partners in developing communication concepts and messages.
- Assist the Marketing & Sales team with all communication materials related to brand and marketing communications activities.
What You Need to Succeed
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Marketing Specialist • Shah Alam, Selangor, Malaysia