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General Manager, F&B
General Manager, F&BRighthirePlus • Kuala Lumpur, Malaysia
General Manager, F&B

General Manager, F&B

RighthirePlus • Kuala Lumpur, Malaysia
30+ days ago
Job type
  • Quick Apply
Job description

Overview

Our client is a foreign F&B brand expanding in Malaysia. We are seeking a strategic CEO with full responsibility for the company's P&L and overall performance, leading the company through a period of transformation. Our mission is to restore profitability, revitalize the brand, and ensure long-term sustainable growth.

Key Responsibilities

1. Strategic Leadership and Transformation Management :

  • Develop and execute a robust business transformation strategy to ensure the company returns to profitability within the agreed timeframe.
  • Conduct comprehensive business reviews to diagnose issues, identify improvement opportunities, and implement corrective action plans.
  • Develop a strategic vision and overall brand plan to ensure all departments align towards common goals.

2. Financial and Commercial Responsibilities :

  • Have full P&L responsibility for the entire business. Drive initiatives to maximize revenue, control costs, and improve EBITDA margins.
  • Analyze financial and operational data, provide accurate business performance updates to the Board, and propose data-driven improvement plans.
  • Identify and implement cost-effective measures across the entire value chain without compromising product quality or customer experience.
  • 3. Operational Excellence :

  • Oversee all daily operations to ensure exceptional quality, service, safety, and cleanliness.
  • Streamline and strengthen standard operating procedures (SOPs) to improve efficiency, consistency, and compliance.
  • Leverage technology and operational toolkits to monitor performance and drive continuous improvement.
  • 4. Team Leadership and Organizational Development :

  • Lead, coach, and motivate the team to foster a culture of accountability, engagement, and high performance.
  • Build and develop a strong leadership team to provide clear direction and support to all functional leaders.
  • Implement talent development programs to reduce employee turnover and develop future leaders.
  • 5. Brand, Marketing, and Customer Experience :

  • Revitalize the brand in the Malaysian market, ensuring brand consistency and strengthening its competitive position.
  • Develop and execute effective marketing and promotional programs to increase customer traffic, increase average transaction value, and foster loyalty.
  • 6. Store Development and Business Growth :

  • Evaluate and optimize the existing store portfolio.
  • Lead the strategic expansion plan for new stores, managing the end-to-end process from store acquisition to project execution, ensuring projects are completed on time, within budget, and meet quality standards.
  • Qualifications and Experience

  • Bachelor's degree in business, management, or a related field; advanced degrees preferred.
  • At least 10 years of senior leadership experience, including at least 5 years as CEO, regional director, or general manager in the fast food, restaurant, or retail industries.
  • Proven track record of successfully turning around businesses and achieving profitability.
  • Deep expertise in operational excellence, cost efficiency, and franchise management preferred.
  • Ability to build, lead, and motivate large teams and foster a resilient, high-performance culture.
  • Excellent leadership and people management skills.
  • Create a job alert for this search

    General Manager • Kuala Lumpur, Malaysia

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