Job Summary :
We are looking for a creative and strategic Digital Content Creator / Digital Marketing to develop, manage, and optimize engaging content across various digital platforms. The ideal candidate will have a strong grasp of content creation, social media trends, SEO, and digital marketing strategies to enhance brand presence and drive audience engagement.
Key Responsibilities :
- Content Creation : Develop high-quality digital content, including graphics, videos, blog articles, and social media posts.
- Social Media Management : Plan, create, schedule, and analyze content for platforms such as Instagram, Facebook, LinkedIn, TikTok, and Twitter.
- SEO & Blog Writing : Write and optimize blog articles and website content to enhance search engine rankings.
- Email Marketing : Create and manage email marketing campaigns to engage audiences and drive conversions.
- Performance Analysis : Monitor and analyze content performance using analytics tools like Google Analytics, Meta Insights, and other reporting tools.
- Ad Campaigns : Assist in planning and executing paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
- Brand Storytelling : Develop compelling brand narratives that align with company goals and audience interests.
- Collaboration : Work with designers, videographers, and other teams to produce engaging and on-brand content.
- Community Engagement : Respond to comments, messages, and engage with online audiences to build relationships.
- Trends & Research : Stay updated with the latest digital marketing trends, tools, and best and technologies in digital marketing.
Requirements :
Bachelor's degree in Marketing, Communications, Design, or related field.Proven experience in digital content creation, social media marketing, or digital advertising.Strong writing, storytelling, and editing skills.Proficiency in tools like Canva, Adobe Creative Suite, or video editing software.Experience with social media management tools (Hootsuite, Buffer, etc.).Basic knowledge of SEO, PPC, and Google Analytics.Ability to work independently and meet deadlines in a fast-paced environment.Preferred Skills :
Experience with photography and video production.Knowledge of influencer marketing and affiliate programs.Familiarity with AI-driven content tools and automation platforms.
Ability to work under tight deadlines and manage multiple projects simultaneously.
Knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.