Head of Video (DTC : UGC, Reels, Testimonials, VSLs)

Overview

Head of Video (DTC : UGC, Reels, Testimonials, VSLs) at Maneuver Marketing

Join to apply for the Head of Video (DTC : UGC, Reels, Testimonials, VSLs) role at Maneuver Marketing.

Our vision and mission are driven by a commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality and innovative supplement products.

Build, scale and operate leading DTC brands alongside A-Players. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results attracted recognition from The Financial Times and the E50 Awards.

This is the beginning of our journey, and you could be part of the next stage of our growth. Your next role :

We’re looking for a sharp, systems-minded Head of Video / Lead Video Editor to lead post-production across two high-output video teams. This role involves building and scaling one of the most important creative engines at Maneuver.

You’ll own the full spectrum of post-production across direct-response VSLs, UGC, influencer content and branded storytelling. Most importantly, you’ll design and optimize systems that make high-performing ads repeatable, scalable and unstoppable. If you’re excited by building a best-in-class post-production machine while pushing the creative frontier of performance video, this is the role you don’t want to miss.

What You’ll Do

• Team Leadership & Development : Build, mentor and scale a high-performing post-production team; Lead hiring & onboarding of new video editors; Foster a culture of creative excellence, accountability, and innovation; Set clear goals and provide regular coaching and feedback
• Creative Testing & Concept Innovation : Partner with cross-functional teams to test new video ad styles and formats; Leverage performance data insights; Track and optimize KPIs; Revive older winning concepts with fresh cuts
• Workflow, Training & System Design : Build scalable video production processes; Own checklists and editing SOPs across platforms; Lead weekly 1 : 1s and quarterly growth reviews; Coach editors in trends and storytelling formats
• Performance & Compliance : Work with Growth to understand edits driving ROAS, CTR, watch time; Use insights to train editors and guide scripting; Ensure content meets platform policies and regulatory guidelines (FTC, FDA, Meta, TikTok); Review creator content for compliance and polish
• Creative & Editorial Oversight : Direct, brief, and review video content across long-form and short-form formats; Collaborate with scriptwriters; Oversee editing across VSLs, Reels, Influencer, UGC and testimonials; Manage versioning timelines and final exports
• Digital Asset Management Centralization : Maintain a centralized footage library; Design a metadata system for tagging; Partner with script and strategy teams to tag top-performing content; Lead asset management initiatives for raw asset ingestion and basic edits

How You’ll Succeed

Maneuver is driven by OKRs, KPIs and data-driven decision making. Your performance will be measured by multiple metrics including objective-driven growth and scalable video playbooks.

Qualifications

Job Details

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