Sales / Mktg / Bus Dev Engr,Expert

GokardzSeberang Perai, Penang, Malaysia

30+ days ago

Job description

Responsibilities

We are seeking a dynamic and results-driven Business Development Manager to lead and grow Keysight’s Electronic Industrial Solutions Group (EISG) Broadbase Business in the EMEA region. This individual will play a critical role in driving strategic initiatives, expanding into new territories and industries, and collaborating across functional teams to capture growth opportunities.

Key Responsibilities :

Develop a deep understanding of Keysight’s product portfolio and New Product Introductions (NPIs).
Work closely with regional sales teams, application engineers, and solution partners to drive opportunities to closure.
Lead business expansion efforts across new geographies, industries (e.g., Automotive, Consumer IoT, Manufacturing, Aerospace & Defence), and applications.
Spearhead and execute strategic programs and promotion such as Industry Growth Initiatives, tailored to regional needs.
Partner with field teams to develop and execute competitive strategies to win key engagements.
Support pre-sales activities including, but not limited to customer-facing application discussions, proposed solutions, and pricing strategy.
Monitor and maintain a close tab on the sales funnel, working with Account Managers to understand the opportunity pipeline, gain insights, and identify support needed to close deals.
Be a key contributor to marketing and communication initiatives including trade shows, seminars, and promotional campaigns to drive NPI awareness and growth.
Serve as a key interface between field and factory for lead times, quality concerns, escalations, and discount management.
Engage with key customer accounts to extract insights on industry trends, technology adoption, and application needs for future roadmap input and NPI alignment.
Provide technical training to sales team or conduct seminar / webinar to end customers.

Qualifications

Qualifications & Skills :

Bachelor’s degree in Engineering, Business, or related field. Master’s degree is a plus.

Minimum of 10+ years of experience in business development, product marketing, or technical sales within the test & measurement or electronics industry.

Strong understanding of electronic design and testing environments across multiple industries.

Demonstrated experience in strategic planning and program execution.

Ability to work cross-functionally and influence without authority.

Excellent communication, presentation, and interpersonal skills.

Comfortable in a fast-paced, dynamic environment with a self-starter attitude.

Willingness to travel within the EMEA region as required.

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Dev • Seberang Perai, Penang, Malaysia