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Media Buyer (Chinese Copywriting)

FastLaneRecruitSeberang Perai, Penang, Malaysia

30+ days ago

Job description

Join to apply for the Media Buyer (Chinese Copywriting) role at FastLaneRecruit

3 days ago Be among the first 25 applicants

Join to apply for the Media Buyer (Chinese Copywriting) role at FastLaneRecruit

We are hiring a Media Buyer (Chinese Copywriting), remote role to lead performance marketing efforts for our client, immigration consulting firm. If you are an expert in Facebook / Instagram Ads, can write compelling content in Mandarin, and want your work to have a real-world impact, we encourage you to apply.

Key Responsibilities

Plan, launch, and optimize Facebook and Instagram ad campaigns focused on lead generation
Write or oversee emotionally engaging Mandarin copy that builds trust and drives action
Develop creative ad concepts, headlines, and landing pages that convert
Segment audiences and test various hooks, formats, and content angles
Manage lead forms and funnels to capture, qualify, and nurture prospects
Analyze campaign performance weekly and provide actionable insights
Stay ahead of Meta Ads Manager updates and best practices
Work cross-functionally with sales, content, and ops teams to align on lead conversion goals
Maintain a marketing calendar aligned with broader campaigns and seasonal trends

Requirements

3+ years of hands-on experience with Facebook / Instagram ads, focused on lead gen

Native-level Mandarin writing and storytelling skills (this is a must!)

Proven portfolio of high-converting ads, emails, and landing pages

Strong grasp of funnel strategy, A / B testing, and audience segmentation

In-depth knowledge of Meta Ads Manager (including CAPI, events, campaign structure)

Confident in reading data, interpreting results, and optimizing campaigns accordingly

Outcome-driven mindset focused on CPL, lead quality, and ROI

Able to work independently in a fast-paced, results-driven environment

Bonus : Familiarity with creative tools like Canva, CapCut, or similar

Benefits

Performance-based incentives

Creative freedom and ownership

Collaborative, purpose-led culture

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Human Resources Services

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