On Trade Manager (Alcoholic Beverage Industry) - Work From Home

Overview

A global leader in the

alcoholic beverage industry

is looking for an

On Trade Manager

to manage distributor and key accounts, implement strategic plans, enhance on-trade channel performance and drive business expansion in Malaysia. This is a fully remote role with flexible working hours. Responsibilities

Manage and strengthen relationships with local distributor teams and key accounts to secure support for the brand portfolio. Recommend, implement, and track competitive short- and long-term distribution plans and commercial strategies aligned with strategic imperatives. Collaborate with regional and functional teams to define and prioritize local commercial strategies, ensuring adequate support from marketing and activation functions. Understand the brand portfolio and advise on positioning strategies within the On-trade Channel. Build and grow key on-trade lighthouse accounts in priority cities. Guide distributor teams in applying commercial excellence frameworks to drive and measure business growth. Ensure distributor teams operate in strategic alignment with local priorities and regional imperatives. Support the development of distributor teams into high-performing, commercially excellent organizations with strong leadership and execution capabilities. Monitor merchandising execution and oversee the implementation of marketing programs. Conduct monthly business reviews with distributors to ensure on-trade distribution targets are met. Partner with the Trade Marketing team to drive commercial and marketing excellence, including support for on-trade data reporting. Requirements

Minimum 5-10 years of experience in on-trade channel management in the F&B, FMCG or a related industry. Strong skills in commercial strategy, trade marketing, and execution planning. Solid understanding of on-trade channel dynamics and brand portfolio positioning. Familiarity with commercial excellence frameworks and performance tracking. Strategic, results-driven, and collaborative with strong stakeholder management skills. Willing to attend evening or night events as part of industry engagement and relationship-building. Self-motivated and able to work independently in a remote environment.

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