Talent.com
This job offer is not available in your country.
Senior Specialist

Senior Specialist

Continental Tyre PJ (M) Sdn BhdPetaling Jaya, Selangor, Malaysia
5 hours ago
Job description

Market & Product Intelligence

  • Ensure the collection, analysis and insight reporting of all relevant market information (competitor pricing, sales action & promotions; market trend) through support of Sales team as primary source of data collection.
  • Ensure effective MI communication via regular update to the management and sales team.
  • Make effective use of MI for providing price proposals and meaningful impact to business.
  • Maintain model-wise granular car parc & tire fitment data for current & Future years to understand demand by tire size utilizing available resources (e.g. IHS, JPJ, Segment Y)
  • Keep track of new competitor products / sizes & develop proper market segmentation.
  • Tracking new vehicle launches in Malaysia market & map tire fitment along with details of staggered fitment.

Pricing Management

  • Understand brand margin potential, at sell-in and sell-out levels, of Continental brands and competitor brands from information sourced through compliant sources and ensure competitive pricing.
  • Ensure pricing policies are adhered to in order to maintain Continental brands margin potential within the market.
  • To Ensure all the prices, articles & PH are maintained correctly in SAP system.
  • To Ensure up to date & accurate price list maintenance & circulation to dealers.
  • Make analysis with business related implications or decision-making conclusion for pricing
  • Observe and provide active recommendation in regards of price development and perspectives

    • Commercial Policy & Accrual Management

  • Support commercial structure preparation while balancing customer / company needs & minimizing channel conflict.
  • Investigate the need & plan price promotions on monthly level within budgeted accruals in coordination with pricing & product manager & Sales Head.
  • Ensure preparation of impact & efficacy of price promotions on monthly level to country management.
  • Tracking of OOY / old DOM tyres effectively in coordination with planners and OE team.
  • Liaise with pricing & product manager & controlling to define accruals & keep in line with FC accruals.
  • Support Business analyst as per 4 - EYE principle to ensure correctness of payouts done for commercial policy, Price Promotions etc.

    • Product Management & Communication

  • Benchmark to competitors segmentation and analyze consumer purchasing behavior
  • Introduction of new tyre lines / brands / sizes to achieve business objectives and strategic requirement via the official BP process.
  • Support pricing & product Manager to collaborate with different stakeholders (Sales, Marketing, Supply Chain, TCS) for successful launch plan preparation within defined timelines.
  • Prepare product communication plan with marketing as per local needs & resolve product related queries received from customers.
  • Highlight missing article / sizes to pricing & product Manager & suggest right pattern to be launched in the size or new pattern in existing size.
  • Work with sales head, market planner & pricing & product Manager to forecast for UUHP portfolio.
  • Work with BA team for prompt release of SPROMAR for market launch articles.
  • Alignment of FC for all phase-in and phase-out articles on changes in SOPs with special focus on UUHP (18" above) articles.
    • Create a job alert for this search

    Senior Specialist • Petaling Jaya, Selangor, Malaysia