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Search Engine Optimization (SEO) Specialist

DigitalMalaysia, Malaysia

3 hours ago

Job description

Search Engine Optimization (SEO) Specialist

Hire Digital is looking for an experienced Senior SEO Specialist (Freelance, Remote) to lead organic growth initiatives across multiple client accounts. This role requires a strategic thinker who can drive end-to-end SEO programs — from technical audits and keyword strategy to content optimization and performance analysis — while collaborating with internal teams and external stakeholders.

Responsibilities

Lead the development and execution of comprehensive SEO strategies tailored to client goals across B2B and B2C sectors
Conduct in-depth keyword research, competitor analysis, and content gap assessments to inform editorial and product roadmaps
Perform technical SEO audits; prioritize and implement fixes to improve site health, crawlability, and indexation
Partner with content, design, and development teams to optimize on-page elements (titles, meta descriptions, internal links, structured data)
Define and execute off-page SEO strategies including high-quality link building and digital PR initiatives
Track, measure, and report SEO KPIs using platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, and Data Studio
Provide insights and recommendations to cross-functional teams and clients, translating complex data into clear business impact
Monitor search engine algorithm changes and proactively adapt strategies to maintain performance
Educate internal teams and clients on SEO best practices and emerging trends

Requirements

Previous SEO experience with a proven track record of delivering measurable organic growth

Strong understanding of technical SEO, content strategy, and digital analytics

Advanced knowledge of tools like Google Analytics 4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog, and SurferSEO

Comfortable working with CMS platforms (WordPress, Webflow, Shopify) and basic HTML / CSS / JavaScript

Experience managing SEO for complex or multi-site environments, preferably in agency or fast-paced digital settings

Excellent stakeholder communication skills; ability to translate data into narrative for both technical and non-technical audiences

Experience in performance marketing, CRO, or international SEO is a plus

Seniority level

Associate

Employment type

Part-time

Job function

Marketing

Industries : IT Services and IT Consulting

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Specialist Specialist • Malaysia, Malaysia