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Senior Game Marketing Specialist

Senior Game Marketing Specialist

MON Co.Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
21 days ago
Job type
  • Quick Apply
Job description

About Us

MON Co. is a development studio and publisher at the intersection of gaming, entertainment, and blockchain technology. Originally operating as LiquidX, MON Co. is the force behind Pixelmon, its flagship IP franchise, and MON Protocol, a cutting-edge Web3 platform. The company is led by a team of seasoned executives from top gaming and entertainment studios. MON Co. aims to deliver high-quality, engaging experiences across a variety of entertainment platforms, including games, digital content, and transmedia storytelling, as it bridges the gap between Web2 and Web3.

MON Co.’s ecosystem includes MON Protocol, which drives Web3 partnerships and tokenized gaming economies, and MON Ventures, which invests in emerging IPs and projects like Eternal League. With a growing community of over 1 million Pixelmon fans, a robust partner network of over 80 blockchain-native games, and a rapidly expanding portfolio, MON Co. is dedicated to shaping the future of entertainment for a global audience.

For more information on MON Co., please visit : https : / / www.mon.co

About the Role :

We’re looking for a highly skilled and proactive Senior Game Marketing Specialist to own and drive marketing initiatives that engage and grow our player community across multiple channels. This role requires strategic thinking and hands-on execution in social media, influencer / KOL marketing, community engagement, partnerships, and content marketing.

You will work closely with product, game operations, and creative teams to deliver impactful campaigns and initiatives that enhance player experience and brand presence. Though this role is individual contributor–focused, it demands strong leadership skills to influence stakeholders and coordinate cross-team efforts effectively.

This position reports to the Game Marketing Lead.

What You Can Expect To Work On

Social & Content Marketing

  • Develop and execute social media strategies across platforms (TikTok, Instagram, Twitter / X, Facebook, Discord)
  • Manage content calendars, campaigns, and storytelling aligned with game launches and updates
  • Write and localize press releases, announcements, and marketing content

KOL & Community Management

  • Identify, onboard, and manage influencers, streamers, and KOLs across regions (contracting, briefing, performance tracking)
  • Design and execute community engagement initiatives, including online / offline events and Discord activations
  • Act as a liaison for player feedback, supporting product and marketing improvements

    • Partnerships & Cross-functional Collaboration

  • Develop and maintain strategic partnerships with brands and content creators to enhance player acquisition and retention
  • Collaborate closely with Product, Game Ops, and Data teams to align marketing with game development and live operations
  • Use player and marketing metrics (DAU, ARPU, retention) to measure and optimize campaign effectiveness

    • Requirements

    What You Need to Succeed

  • 4+ years experience in gaming and entertainment focused brand marketing
  • Proven expertise in social media, influencer / KOL campaigns, and community building
  • Deep understanding of gaming culture and platforms (Discord, Twitch, TikTok)
  • Experience managing both online and offline community events
  • Excellent communication and content creation skills (press releases, marketing copy, briefs)
  • Comfortable working cross-functionally with product and dev teams
  • Data-driven, familiar with gaming KPIs like DAU, ARPU, and retention
  • Experience with Free-to-Play (F2P) Mobile gaming is highly preferred

    • Benefits

    Benefits and Why You’ll Love Working With Us

  • We Listen. Your voice matters. We value your ideas and suggestions, and we’re always evolving based on your input. Together, we build a culture of continuous improvement and collaboration.
  • Our People. At Mon Co, you'll work alongside a dynamic, multicultural, and talented team that’s not just skilled, but also fun, supportive, and inspiring. You’ll be proud to work with people who value diversity and teamwork as much as you do.
  • On the Edge of Innovation. Stay ahead of the curve. We work on cutting-edge technologies and trends, including Web3 and blockchain, empowering you to grow in an ever-evolving landscape.
  • Flat Organisation. We believe in a true decentralised spirit. Whether you’re new or seasoned, everyone has an equal voice. We collaborate across all levels, fostering an open, transparent, and supportive environment where every team member contributes to our success.
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    Marketing Specialist • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY