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Email & Retention Marketing Specialist

BloomThisPetaling Jaya, Selangor, Malaysia

13 hours ago

Job description

Summary

BloomThis is looking for an Email & Retention Marketing Executive to join our growing Marketing team. You will be owning the planning, execution and analysis of all email, WhatsApp and loyalty marketing campaigns for BloomThis — from planning campaigns to building layouts, deployment, and reporting. The ideal candidate is organised and possesses an eye for design while being analytical.

Responsibilities

Manage and execute BloomThis' email, WhatsApp and loyalty programs, including; creating / segmenting lists, building layouts, tagging links, scheduling comms and setting up tests
Improve email & retention KPIs : deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, lifetime value as well as specific business goals around individual campaigns
Research new email & retention marketing strategies
Plan monthly email & WhatsApp marketing calendars
Plan, build and setup email & WhatsApp acquisition / lead gen campaigns
Plan, build and setup email & WhatsApp flows / automations
Plan, build and setup email & WhatsApp campaigns weekly
Test new email & WhatsApp strategies (A / B tests)
Generate weekly / monthly email & WhatsApp performance reports
Analyse email & WhatsApp performance weekly
Brainstorm product & campaign ideas with the team

Requirements

1-2 years of experience as an email / retention marketer for an e-commerce brand / email agency

BA in mass comms or related field

Highly creative, imaginative and curious

Experience in Klaviyo, WATI or other ESPs

Strong understanding of email / whatsapp best practices

Knowledge of e-commerce email / whatsapp strategy and creation

Experience working on an e-commerce email / whatsapp program

Strong analytical skills and ability to use data to optimize

Strong communication and organizational skills and attention to detail

Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams

Passion for continuous improvement

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Marketing Specialist • Petaling Jaya, Selangor, Malaysia