Head of Brand

Head of Brand

Head of Brand with Global F&B Retail Brand Your new company

An exciting Head of Brand job has just become available at a globally renowned F&B retailer. This is an established and household name brand and they are committed to delivering high-quality products & services to their customers while fostering a collaborative and innovative work environment.

Your new role We are looking for someone who is passionate about brand marketing and leading a team. We are looking to drive the brand forward with a strong appetite to be a brand that is loud, engaging and relevant to the modern generation

1. Brand strategy development and implementation

• Develop brand strategy from overall big picture direction and break it down into bite sizes for the team to execute - brand plan, marketing calendar and agency support
• Develop brand strategy based on market understanding, consumer insights and brand health tracking, in accordance to objectives set to grow Pizza Hut brand
• Develop & execute brand communications, materials & activations to drive intended brand positioning and brand imageries across ATL, BTL and digital platforms

2. Brand communication & media planning, development and roll out - Above-the-line advertising and below-the-line activations planning & executions, media planning & executions

3. Lead in the development of Product strategy and monitor the execution across nationwide campaigns

4. Creative flair and ability to think outside of the box with innovative, engaging, trendy and loud marketing ideas to connect with the consumers and grow brand affinity and to be top of mind (TOM)

Requirements :