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Senior Performance Marketer & Content Creator
Senior Performance Marketer & Content CreatorWebuy • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior Performance Marketer & Content Creator

Senior Performance Marketer & Content Creator

Webuy • Kuala Lumpur, Kuala Lumpur, Malaysia
3 days ago
Job description

Senior Performance Marketer & Content Creator

  • Plan, create, and publish engaging content (videos, reels, stories, and posts) across platforms including Instagram, TikTok, Facebook and YouTube.
  • Edit high‑quality videos (short‑form & long‑form) using CapCut; experience with Adobe Premiere Pro, Final Cut Pro or similar tools is a plus.
  • Develop and manage a social media content calendar to ensure consistent posting and brand alignment.
  • Leverage trends—jump on viral sounds, memes and hashtags to maximise reach and engagement.
  • Write compelling copy for captions, headlines and video scripts that resonate with our target audience.
  • Run and optimise paid campaigns (Meta Ads, TikTok Ads, Google Ads) to drive traffic, conversions and ROI.
  • Analyse content and ad performance to identify insights, test new ideas and continuously improve results.
  • Collaborate cross‑functionally with designers, marketing and sales teams on campaigns, launches and brand initiatives.
  • Engage with followers to build an active and loyal online community.

Requirements

  • Diploma / Degree in Marketing, Media, Communications or a related field.
  • Minimum 3 years of experience in social media content creation and / or performance marketing.
  • Proficient in CapCut for video editing (knowledge of Canva, Adobe Suite or similar tools is advantageous).
  • Strong storytelling, creative ideation and copywriting skills.
  • Solid understanding of social media algorithms, ad performance metrics and audience targeting.
  • Data‑driven mindset with the ability to interpret analytics and turn insights into actionable strategies.
  • Self‑motivated, organised and able to work in a fast‑paced environment.
  • Portfolio Requirement : Applicants must include samples of social media content (e.g. TikToks, Reels, Shorts or posts) showcasing video editing skills and creative flair.

    What We Offer

  • Creative freedom to experiment and make an impact.
  • Opportunities to grow in digital marketing, content strategy and brand management.
  • A dynamic, supportive and fun work culture.
  • Involvement in exciting marketing campaigns, launches and brand‑building projects.
  • #J-18808-Ljbffr

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    Content Creator • Kuala Lumpur, Kuala Lumpur, Malaysia

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