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Senior Copywriter For E-commerce Brands

Senior Copywriter For E-commerce Brands

Capy-EraSepang, Selangor, Malaysia
1 day ago
Job description

About Us

We’re an email & SMS marketing agency serving e-commerce brands. We craft high-impact campaigns, automated flows, and retention strategies that drive real results. Our work combines strategy, copy, and design to create polished, conversion-focused content that not only sounds great but boosts engagement and revenue.

Role Overview

We’re seeking a skilled Email Copywriter who understands e-commerce and performance marketing. You’ll write persuasive, brand-aligned copy for email campaigns and automated flows — from punchy subject lines to engaging storytelling and strong CTAs. You’ll collaborate closely with designers, strategists, and account managers to produce messaging that resonates, converts, and delivers measurable results.

Key Responsibilities

  • Write compelling, on-brand copy for email campaigns and automated flows (welcome, cart abandonment, post-purchase, re-engagement, etc.).
  • Develop clear, concise, and conversion-driven messaging for e-commerce audiences.
  • Collaborate with designers to ensure copy and visuals work seamlessly together.
  • Optimize copy based on performance data, testing, and feedback.
  • Ensure tone and messaging consistency across all brand touchpoints.
  • Conduct light research on products, audiences, and competitors to inform messaging.
  • Manage multiple projects and deadlines in a fast-paced, collaborative environment.

Skills & Requirements

  • Proven experience writing for email marketing, ideally for e-commerce brands.
  • Strong understanding of brand voice, storytelling, and persuasive writing.
  • Familiarity with performance marketing principles (A / B testing, conversion optimisation).
  • Excellent command of grammar, clarity, and tone.
  • Understanding of email platforms (e.g., Klaviyo, Mailchimp, Google Docs.).
  • Ability to write quickly and creatively without compromising quality.
  • Portfolio or samples showcasing relevant email or marketing copy.

    • Nice to Have

  • Experience writing SMS, ad copy, or landing page content.
  • Knowledge of email testing and optimization (subject lines, CTAs, personalization).
  • Understanding of e-commerce customer journeys and lifecycle marketing.
  • Agency experience or background working with multiple brands.

    • What We Offer

  • Competitive salary or freelance rates, depending on experience.
  • Opportunity to work with diverse, fast-growing e-commerce brands.
  • Ownership over creative direction and strategy for client campaigns.
  • A collaborative, growth-oriented, and creative team environment.
  • Flexible remote work options.

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    Salary match

  • Number of applicants
  • Skills match

    • Your application will include the following questions :

  • Which of the following statements best describes your right to work in Malaysia?
  • What's your expected monthly basic salary?
  • Which of the following types of qualifications do you have?
  • How many years' experience do you have as a Copywriter?
  • Do you have experience with multi-variate and A / B testing methodologies?
  • Which of the following languages are you fluent in?
  • Are you experienced with copy writing and content creation?

    • To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

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    Copywriter • Sepang, Selangor, Malaysia