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APAC Regional E-Commerce Manager
APAC Regional E-Commerce ManagerMichelin • Petaling Jaya, Selangor, Malaysia
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APAC Regional E-Commerce Manager

APAC Regional E-Commerce Manager

Michelin • Petaling Jaya, Selangor, Malaysia
1 day ago
Job description

Mission

We are looking for an e-Commerce manager to join our APAC regional team on an exciting e-commerce journey of consumer‑led, purpose‑driven growth. You will be responsible for ensuring the Michelin brands, Range and Purpose thrive in the digital space and deliver on the e‑commerce growth ambition.

Location

Bangkok – Local contract

  • Relocation support provided
  • Applications close on 27 November

D2C E-Commerce 3rd Party Partner Management

  • Manage the relationship and performance of Marketplace & e‑Comm. enablers
  • Manage the relationship and performance of Digital Supply Enablers
  • Coordinate between Marketplace & e‑Comm. enablers and Digital Supply Enablers
  • D2C E-Commerce Channel & Category Management

  • Manage Southeast Asia countries, channels and category strategy and execution plan to onboard the right assortment by channel for assigned categories
  • Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers
  • D2C e-Commerce performance

  • Daily, weekly and monthly e‑commerce performance monitoring and gathering insights from local teams
  • Insightful data collection and analysis from marketplaces in cooperation with e‑Commerce Analytics & BI Manager
  • Collaborate closely with local teams to build activation plans for growth at local, sub‑regional and regional levels
  • D2C e-Commerce Content / Campaigns

  • Work with Marketing teams to provide A+ content for platforms across the region and implement it with local teams
  • Implement and monitor an aligned pricing strategy per market in cooperation with e‑Commerce Analytics & BI Manager
  • Marketing Performance (in cooperation with Marketing team)

  • Collaborate with Marketing team on regional annual, monthly and campaign‑based media plans to optimise for highest traffic and conversion both onsite and offsite media
  • Align social commerce initiatives with overall marketing goals
  • Create engaging, conversion‑driven content for various social commerce platforms (e.g., Shopee, Lazada and TikTok Shop)
  • Co‑operate with content creators, affiliates and influencers to execute conversion‑led social commerce campaigns
  • Who You Are

  • BA or equivalent degree in Business or related field is a nice to have
  • 3 years of experience managing e‑commerce marketplaces or working at marketplaces in Asia (Shopee, Lazada, TikTok Shop, etc.)
  • Experience growing e‑commerce businesses in brands / enablers in marketplaces (including demonstration of successful cases)
  • Analytics : ability to combine data from different sources, structure it and turn it into meaningful insights to inform business decisions
  • Strong interpersonal skills and a desire to work and collaborate with people
  • Results oriented with a focus on quality, efficiency and operational excellence; continuous improvement mindset
  • Commercial mindset and ability to work under pressure and deliver results on time
  • Problem solving with a “roll‑up‑your‑sleeves”, “get it done” mentality
  • Referrals increase your chances of interviewing at Michelin by 2x.

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    Ecommerce Manager • Petaling Jaya, Selangor, Malaysia

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