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B2B Content Strategist

DigitalSungai Petani, Kedah, Malaysia

1 day ago

Job description

Hire Digital is seeking an experienced B2B Content Strategist to join our team. This position focuses on creating and implementing a strong content strategy that strengthens our brand presence in the B2B tech industry, particularly through LinkedIn and SEO-driven content.

Responsibilities

Create a comprehensive B2B content strategy, prioritizing LinkedIn and our content hub to engage technology decision-makers and business leaders
Conduct thorough keyword research to optimize content for search engines, ensuring maximum visibility and engagement
Produce and curate high-quality, engaging content tailored to our target audience, enhancing brand authority and driving business objectives
Perform market research to identify content needs, trends, and opportunities that align with our business goals
Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines
Review all content assets for clarity, quality, and consistency before submission to clients and stakeholders
Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value
Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies

Requirements

Proven experience in B2B content strategy, project management, and copywriting, specifically within the tech sector

Strong understanding of SEO best practices and keyword research methods

Experience in developing and executing content strategies for LinkedIn is an added advantage

Excellent leadership and collaboration skills, proven ability to manage projects and teams effectively

Exceptional written and verbal communication skills, with a talent for crafting compelling narratives

Benefits

Work from home

We are an equal opportunities employer and welcome applications from all qualified candidates.

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Content • Sungai Petani, Kedah, Malaysia