Customer Journey & Insights LeadEPF Malaysia • Petaling Jaya, Selangor, Malaysia
Customer Journey & Insights Lead
EPF Malaysia • Petaling Jaya, Selangor, Malaysia
15 days ago
Job descriptionDrive EPF’s Mystery Shopping and CSI programs, delivering robust insights and actionable outcomes that elevate service quality across physical and digital touchpoints. Oversee customer research programs encompassing transactional, pulse, and thematic surveys, leveraging platforms such as Tallyflow and Insider to uncover deep customer insights and translate them into strategies that enhance products, services, and communications. Synthesize insights from CSI, VoC, and surveys to reveal member needs and experience drivers, providing clear, data-backed actions for leadership and cross-functional teams. Support the setting, tracking, and reporting of CX KPIs, prepare performance updates and management reports, and collaborate across departments to embed insights into strategic decisions. Malaysian citizen. Pass Malay Language including oral test at Sijil Pelajaran Malaysia (SPM) level. Bachelor’s Degree in Business Management, Marketing, Statistics, Economics, Behavioral Science, or related field (Master’s an advantage). Possess at least 6 years experience in Customer Experience, Insights, or Research, preferably in financial services or other regulated sectors. Strong skills in journey mapping, survey management, and data-driven storytelling. Excellent analytical, communication, and stakeholder engagement skills. Familiar with PDPA, governance, and data ethics standards.
JOB SUMMARY
The Customer Journey & Insights Lead drives EPF’s mission to deliver seamless and trusted customer experiences. This role leads to the design of customer journeys, manages research and satisfaction programs, and transforms insights into actionable strategies that shape EPF’s products, services, and digital transformation.
JOB RESPONSIBILITIES
Customer Journey & Experience Insights
- Drive customer journey mapping and analysis across EPF’s products and channels, uncovering pain points and opportunities, and partnering with business units to deliver experiences that strengthen accessibility, satisfaction, and trust.
Mystery Shopping & CSI
Surveys & Research
Analytics & Reporting
KPI & Departmental Support
JOB REQUIREMENTS
JOB STATUS
Permanent
CONFIDENTIALITY NOTICE
All applications are strictly CONFIDENTIAL and only shortlisted candidates will be called in for interview. Applications are deemed UNSUCCESSFUL if there is no feedback from the EPF 2 MONTHS after the closing date of the advertisement.
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Lead • Petaling Jaya, Selangor, Malaysia
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