Retention Strategist
Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"
We are seeking a Driven and Results‑Oriented Retention Strategist to join our team.
The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position involves owning retention marketing efforts, using data‑backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. Your expertise will cover CTC’s strategic forecasting methods and the foundational principles of retention marketing.
As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness. You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high‑performance marketing strategies.
WHAT WE LOOK FOR
- AUTODIDACT
- Naturally curious and able to absorb information quickly and effectively.
- Open to offering and embracing feedback; implements it proactively.
- Demonstrates resourcefulness and refines skills independently.
- Thrives in a self‑managed environment, showing autonomy and initiative.
- UNIMPEACHABLE CHARACTER
- Embodies a character that inspires pride in personal and professional associations.
- Consistently honest, communicates hard truths, and accepts them without lying.
- Displays high self‑awareness, taking full ownership without a victim mindset.
- Values constructive feedback and integrates it.
- COMPETITIVE GREATNESS
- Performs at their best when it matters most, enjoying hard challenges.
- Demonstrates determination to get things done, regardless of obstacles.
- Adapts to changing circumstances, exceeding required goals.
- Possesses passion, creativity, and resilience.
Minimum Experience Requirement
At least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and lifecycle improvements.What Success Looks Like
Achieve certification and confidence in our ideology by the end of training.Consistently deliver high‑accuracy performance of retention, beyond the email / SMS platform, using the Prophit system’s Growth Map and Statlas.Lead and collaborate with your team to optimize productivity and maintain high‑performance standards.Apply best practices in email and SMS marketing to drive outstanding results.Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.Adhere to rigorous quality standards in client feedback, forecasting, email production, and execution.Meet all deadlines and retention requirements, ensuring timely and on‑target performance.Contribute valuable ideas to team discussions and company‑wide content.Job Scope
Oversee the profitable growth of retention channels, including but not limited to email, SMS, direct mail, pop‑ups, and push notifications.Write briefs and ensure the rest of the team can execute on them.Complete reports with a high degree of accuracy, checking against multiple data points.Analyze metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements.Collaborate with design, content, and other relevant teams to create compelling email content, ensuring brand consistency and messaging alignment.Ensure timely delivery of deliverables (emails, SMS, etc.) with effective internal project management.Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.This is a client‑facing role; you must consult clients and solve business problems beyond the email platform.Prioritize relational equity with your team and clients for continued growth of CTC and client businesses.What’s In It For Me?
Salary RangeFirst 30 days – $1.5K (Part‑time transition phase)Days 31–60 – $3K (Full‑time start)Days 61–90 – $4–5K + performance bonuses.Bonus based on hitting revenue targets and annual contract negotiation.Growth, Transparency, and Fairness in Career DevelopmentProgress is clearly defined and depends on execution quality.Fairness and transparency prioritized with weekly performance dashboards.Pay transparency upheld; consistent contract terms and clear roadmap for earnings.Location & Environment
Fully remote with flexible schedule.Autonomy, regular 1 : 1 feedback, measurable quality benchmarks, and weekly check‑ins for accountability.Seniority Level
Entry levelEmployment Type
Full‑timeJob Function
Business Development and SalesIndustries
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Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.
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