Senior Brand Innovation Manager

Position Summary

We are disrupting the personal care industry and need a top marketing talent. The Senior Brand Innovation Manager will uncover consumer insights, develop and implement brand‑building strategies across Southeast Asia, based in Malaysia.

Responsibilities

• Strategic Innovation Planning : Lead the 5‑year innovation funnel in collaboration with R&D and VIC, conduct ideation sessions covering products, packaging, communications, CRM and promotions.
• Strategic Initiatives : Develop and execute marketing plans for assigned markets, analyze execution and provide recommendations.
• Brand Management : Own category brands; build brand platform, strategies, architecture and positioning; ensure consistent brand expression across the region.
• Product / Brand / Category Launches and Relaunches : Jointly develop quarterly category plans, identify new business opportunities, manage end‑to‑end innovation projects covering all 7Ps, collate and analyze post‑launch assessments.
• Consumer Analysis : Use research tools to understand current and future consumer needs, refine consumer insights, co‑develop research plans.
• Competitive Analysis : Collect competitor communication, analyze regional competitor trends, forecast competitor activities, track and coordinate competitive analysis.
• Annual View : Deliver category annual view covering competitive landscape, category dynamics, review past executions and recommend key strategies.
• Budget : Manage category budget for the brand in charge.

Qualifications

Location

Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

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