Senior Brand Manager (6 months contract)
Dutch Lady Milk Industries BerhadPetaling Jaya, Selangor, Malaysia9 hours ago
Job descriptionAt least a degree in Marketing or related fields. Minimum 8 years of marketing experience in a similar category, with at least 3 years in FMCG and a similar role. Experience managing marketing campaigns (brand strategy, communication), new product development and agencies. Experience managing multiple projects within the same timeline.
Senior Brand Manager (6 months contract)
FrieslandCampina one of the world’s largest dairy cooperatives with more than 130 years of experience in dairy technology. The company is very successful with its famous brands such as : DUTCH LADY and FRISO.
Responsibilities
- Support Marketing Manager to develop the brand / marketing strategy in line with consumer and business objectives.
- Develop and manage the operational plan and budget for the portfolio, including A&P, and ensure implementation.
- Develop and execute activation and promotion plans, working closely with the customer, channel team and agencies.
- Develop and execute media and brand communication plans, liaise with multiple agencies to deliver end-to-end brand objectives.
- Generate and translate innovation ideas, convert viable ideas into plans and, after approval, execute these plans.
- Interpret market insights and data from Business / Market Intelligence reports and other sources to improve brand strategy and plans.
- Provide commercial insights and advice, challenge management, and recommend corrective actions based on market information.
Qualifications
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Senior Brand Manager • Petaling Jaya, Selangor, Malaysia