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Manager, Marketing Communications
CapitaLandMalaysia, Pahang, Kuantan19 days ago
Job descriptionDevelop market research plans and review research findings to support the development of marketing strategies and plans Review potential target markets for market segmentation Propose marketing channels to reach target customers and market segments Develop strategies to utilise website, and digital and social media platforms for marketing and public relations and to increase e-commerce traffic and brand's presence Formulate data-driven commercial insights to support the development of marketing plans Liaise with key stakeholders to develop marketing strategies and plans Develop design concepts and ideas for marketing campaigns across traditional, digital and social mediaplatforms Develop marketing campaign plans that are aligned with brand and marketing strategies Conceptualise marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production Monitor production and distribution of marketing collaterals and paraphernalia Manage execution of marketing campaigns and media-related activities and events Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points Develop measures to improve future marketing campaigns based on identified areas of improvement Manage performance of vendors and creative agencies to ensure product and / or service delivery Evaluate media and market findings to develop communication plans Implement customer engagement strategies via social media and digital platforms Review press releases and media kits for distribution to targeted media partners Draft replies and talking points for media queries Manage social media platforms to respond to negative or controversial comments Review marketing reports to monitor and report marketing achievements Support budget forecasting processes for the department Manage financial budgets in accordance with departmental work plans Evaluate new technology applications to spur innovation in customer engagement and experience Provide coaching and guidance to improve staff work performance Flexible benefits with comprehensive medical coverage for self and family Training and development opportunities Subsidised rates at Ascott serviced residences- Strong advocate of staff volunteerism Wellness programmes
Job Description
Manage brand equity
- Develop market research parameters to identify market awareness and brand association
- Develop strategies to enhance brand reputation and achieve positive brand equity
- Develop communication plans for brand guidelines
- Manage the design and performance of organisation's website and digital and social media platforms to ensure brand consistency
- Manage actions to mitigate reputation risk exposure based on business impact analyses
Develop marketing strategies
Manage marketing campaigns and events
Manage marketing communications and public relations
Manage human resources, finance, report management and continuous improvement
Benefits
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Marketing Manager • Malaysia, Pahang, Kuantan