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Creative Design Lead
Creative Design LeadBatik Boutique • Kuala Lumpur, Kuala Lumpur, Malaysia
Creative Design Lead

Creative Design Lead

Batik Boutique • Kuala Lumpur, Kuala Lumpur, Malaysia
2 days ago
Job description

Role Overview

Batik Boutique is a purpose-driven fashion and lifestyle brand that empowers artisans and communities through sustainable design and ethical production. As we expand locally and globally, we are seeking a Creative Design Lead to elevate our visual storytelling, support campaign execution, and ensure brand consistency across all platforms.

The Creative Design Lead is responsible for executing high-quality visual content across Batik Boutique’s brand and marketing efforts. This role works closely with the Marketing Director to bring creative strategies to life — leading the production of graphic, digital, and product-related assets that align with the brand’s identity and goals. The role requires a detail-oriented, creative problem-solver with a strong design portfolio and the ability to manage multiple projects across channels.

What You'll do

Creative Execution & Brand Design

  • Translate brand guidelines and campaign direction into compelling visual assets for digital, print, product, and packaging.
  • Create on-brand designs for social media, email marketing (EDMs), website banners, print materials, lookbooks, catalogues, and in-store visuals.
  • Contribute to seasonal and product campaign execution, ensuring high visual impact across all platforms.
  • Work closely with the Marketing Director to develop and execute marketing campaigns with strong design alignment and creative appeal.
  • Collaborate with internal teams (content, product, sales, retail) to deliver cohesive visuals that support both B2C and B2B goals.
  • Assist in planning content calendars and ensuring visual consistency across Meta, Google, TikTok, Instagram, LinkedIn, email, and website.

Product & Packaging Design

  • Support the creation of product-related designs, including apparel prints, textile layouts, and packaging concepts.
  • Liaise with artisans and production teams to ensure the execution of design ideas in alignment with brand standards.
  • Work with vendors and suppliers to deliver accurate production files for printing, packaging, and promotional materials.
  • Team Contribution & Visual Quality

  • Maintain the highest standards of design quality, brand consistency, and visual storytelling.
  • Mentor junior designers or interns (if applicable), supporting skill development and alignment with design direction.
  • Organize and manage creative assets, templates, and design files to ensure efficient workflow and access across teams.
  • What We're Looking For :

  • 7–10 years of experience in graphic and brand design, ideally within fashion, lifestyle, or retail sectors.
  • Strong portfolio showcasing leadership in branding, campaign development, product design, graphic design, and social media.
  • Proven ability to lead creative teams and deliver both brand storytelling and commercial results.
  • Excellent planning, organization, and execution capabilities.
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, and familiarity with marketing tools (Meta Ads Manager, Google Ads, Klaviyo / Omnisend, Shopify).
  • Strategic thinker with an eye for design trends, market behavior, and customer engagement.
  • Exceptional communication skills and ability to collaborate across departments and with external partners.
  • Passion for social impact, sustainability, and growing ethical fashion brands.
  • What You Can Expect from Us

  • A purposeful and inclusive team environment
  • Opportunities for professional growth and leadership
  • Impactful work that empowers artisans and communities
  • Monthly medical reimbursements and training support
  • Employer statutory contributions
  • Annual leave & public holidays as per company policy
  • Seniority level : Mid-Senior level

    Employment type : Full-time

    Job function : Marketing and Sales

    Industry : Manufacturing

    Location : Batik Boutique, Kuala Lumpur, Malaysia

    Salary : MYR2,900.00-MYR3,500.00

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    Creative Design Lead • Kuala Lumpur, Kuala Lumpur, Malaysia