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AVP / VP - Digital Marketing

AVP / VP - Digital Marketing

OCBCKuala Lumpur, Kuala Lumpur, Malaysia
16 hours ago
Job description

Who We Are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. By taking the time to truly understand people, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Customer Marketing Specialist

Customer Marketing Specialist

Why Join

Imagine being part of a team that helps customers achieve their financial goals and aspirations. As a Customer Marketing Specialist at OCBC, you'll play a key role in developing and executing marketing strategies that drive customer engagement and loyalty. You'll have the opportunity to work with a talented team of marketers and make a real impact on our customers' lives.

How you succeed

To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with our data analytics team to gain insights into customer behavior and develop targeted marketing campaigns that drive results. You'll also need to collaborate with our product teams to ensure that our marketing efforts align with our business objectives.

What you do

  • Develop and execute multi-channel marketing campaigns to drive customer engagement and loyalty
  • Analyze customer data to gain insights into behavior and preferences
  • Collaborate with product teams to develop marketing strategies that align with business objectives
  • Work with our creative team to develop marketing materials and campaigns
  • Measure and evaluate the effectiveness of marketing campaigns and make recommendations for improvement

Who you are

  • A degree in Marketing or a related field is desirable
  • At least 3 years of experience in marketing, preferably in the financial services industry
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
  • Passionate about delivering exceptional customer experiences

    • What we offer

    Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

    Job details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Banking

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    Digital Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia