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Application Marketing Manager

Application Marketing Manager

VT MarketsKuala Lumpur, Kuala Lumpur, Malaysia
11 days ago
Job description

VT Markets Kuala Lumpur

VT Markets is an award‑winning multi‑asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees – and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra‑low spreads, and lightning‑fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Your Role in VT Markets

As the Application Marketing Manager, you will be responsible for driving acquisition, activation, retention, and engagement of mobile users on our trading app. You will lead the end‑to‑end mobile growth strategy across paid user acquisition, ASO, CRM, lifecycle, and in‑app user experience. This role requires strong analytical and execution capabilities, deep understanding of trader behaviour, and experience scaling mobile apps in fast‑paced, ROI‑driven environments.

Job Requirements

What Makes You a Great Fit :

  • Job Experience & Education
  • Bachelor’s degree in Marketing / Digital / Business or related field.
  • At least 6 years of relevant experience in app marketing / performance / growth, preferably in trading / fintech / crypto or high‑volume digital platform.
  • Technical and Functional Skills
  • Deep understanding of mobile attribution (Appsflyer, Adjust, Firebase, etc.) & media buying across paid UA channels.
  • Experience working with product teams on onboarding and lifecycle design.
  • Strong analytical skills and familiarity with GA4, Looker, Tableau or similar.
  • Ability to manage agencies, budgets, and multi‑market campaigns.
  • Knowledge of trading lifecycle (registration, KYC, FTD, retention) preferred.
  • Soft Skills & Nice to Have
  • Bilingual preferred. Proficiency in Chinese is an advantage.
  • Experience in ASIC / FCA / CySEC‑regulated environments.
  • Exposure to community‑driven or referral‑based growth.
  • Familiarity with automation tools like Braze, MoEngage, CleverTap, or OneSignal.

Job Responsibilities

Your Responsibilities

  • Mobile Acquisition & Growth Strategy
  • Own the end‑to‑end mobile user acquisition strategy (paid & organic) across Google, Meta, Display, Programmatic, OEMs, affiliate & network channels.
  • Deliver against KPIs including installs, registrations, quality, CPA, FTDs, trading activity and retention.
  • Work with data and BI teams to build attribution models and optimise performance campaigns.
  • App Store Optimisation (ASO)
  • Drive app store ranking and CVR improvements through keyword optimisation, metadata & creatives on iOS & Google Play.
  • Track competitor rankings & iterate strategies for better visibility and conversion.
  • Launch and test creative variants, screenshots, video previews, etc.
  • Activation & Onboarding
  • Partner with Product, UX and CRM teams to create seamless onboarding journeys (install → register → verify → deposit → first trade).
  • Identify drop‑off points and deploy triggered messaging (push, in‑app, SMS) to improve activation rate.
  • Optimise KYC, signup flow, and mobile funnels for higher FTUs & FTDs.
  • Lifecycle & Retention Marketing
  • Work closely with CRM team to deploy lifecycle campaigns (push, in‑app, email, WhatsApp etc.) to drive DAU / MAU, retention, and trading frequency.
  • Use segmentation / cohort analysis to run personalised mobile campaigns by lifecycle stage.
  • Drive initiatives such as gamification, loyalty mechanics, and trading alerts to generate repeat usage.
  • Cross‑Functional / Regional Alignment
  • Collaborate with country / regional teams to localise mobile campaigns & storefronts.
  • Work with compliance on legal / regulatory approvals for mobile creatives.
  • Manage media agency and vendor relationships, and explore new emerging UA channels.
  • Build dashboards, automate reporting, and present performance updates.
  • Use A / B testing frameworks to optimise creatives, messaging, landing pages, and funnels.
  • Continuously improve CAC : LTV ratio.

    • What Success Looks Like

  • Consistently achieve monthly active user growth targets while maintaining high‑quality user acquisition and strong retention rates across mobile platforms establish VT Markets as a top‑ranked trading app in regional app stores with improved organic visibility and positive user reviews
  • Deliver marketing campaigns that demonstrate clear ROI improvement and cost‑efficient user acquisition while building brand awareness in target markets

    • What We Offer

  • A pivotal leadership role in shaping the digital growth engine of a global brokerage.
  • Direct impact on acquisition, LTV, and martech capability expansion.
  • Cross‑functional collaboration with performance, product, and commercial teams.

    • Your Journey After Applying

  • Screening interview with our talent acquisition partner
  • Interview with your manager
  • Interview with cross functional / departmental manager

    • Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Marketing

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