Application Marketing Manager

VT Markets Kuala Lumpur

VT Markets is an award‑winning multi‑asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees – and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra‑low spreads, and lightning‑fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Your Role in VT Markets

As the Application Marketing Manager, you will be responsible for driving acquisition, activation, retention, and engagement of mobile users on our trading app. You will lead the end‑to‑end mobile growth strategy across paid user acquisition, ASO, CRM, lifecycle, and in‑app user experience. This role requires strong analytical and execution capabilities, deep understanding of trader behaviour, and experience scaling mobile apps in fast‑paced, ROI‑driven environments.

Job Requirements

What Makes You a Great Fit :

• Job Experience & Education
• Bachelor’s degree in Marketing / Digital / Business or related field.
• At least 6 years of relevant experience in app marketing / performance / growth, preferably in trading / fintech / crypto or high‑volume digital platform.
• Technical and Functional Skills
• Deep understanding of mobile attribution (Appsflyer, Adjust, Firebase, etc.) & media buying across paid UA channels.
• Experience working with product teams on onboarding and lifecycle design.
• Strong analytical skills and familiarity with GA4, Looker, Tableau or similar.
• Ability to manage agencies, budgets, and multi‑market campaigns.
• Knowledge of trading lifecycle (registration, KYC, FTD, retention) preferred.
• Soft Skills & Nice to Have
• Bilingual preferred. Proficiency in Chinese is an advantage.
• Experience in ASIC / FCA / CySEC‑regulated environments.
• Exposure to community‑driven or referral‑based growth.
• Familiarity with automation tools like Braze, MoEngage, CleverTap, or OneSignal.

Job Responsibilities

Your Responsibilities

What Success Looks Like

What We Offer

Your Journey After Applying

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

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