Marketing Manager- FMCG

Job Purpose :

• The Marketing Manager (ATL & Brand Building) will be responsible for planning, executing, and optimizing Above-the-Line (ATL) marketing strategies, including digital marketing, brand building, and consumer & ethical channel campaigns.
• This role is critical in driving brand awareness and creating a positive brand image that supports overall business growth. The incumbent will focus on building brand equity through digital platforms and traditional media while working closely with the trade marketing manager (BTL) to ensure synergy between ATL and BTL activities.
• This position requires strong collaboration skills and strategic thinking to ensure consistent brand messaging and effective market impact.

Key Responsibilities :

ATL Strategy Development & Execution

Brand Building and Trade & Ethical Channel Management

Digital Marketing & Content Strategy

Collaboration & Alignment with BTL

Market Research & Consumer Insights

Stakeholder Management

Budget Planning & Management

Brand Compliance & Governance

Performance Analysis & Reporting

Requirements

Benefits