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Senior Campaign Performance Analyst

TravelokaKuala Lumpur, Kuala Lumpur, Malaysia

30+ days ago

Job description

Join to apply for the Senior Campaign Performance Analyst role at Traveloka

Job Description

Execute and manage end-to-end optimization of the in-app user conversion funnel, focusing on system configuration and operational accuracy. Conduct detailed analysis of user behavior, feature performance, and conversion metrics using data dashboards and analytical tools. Implement traffic management strategies and tactical campaigns to maximize GMV, revenue and conversion rates. Collaborate with product, tech, and marketing teams to ensure seamless integration and execution of features and campaigns. Monitor system performance and resolve issues to maintain smooth campaign and in-app users experience. Set up and deploy tactical campaigns quickly in response to market trends, ensuring adherence to business performance goals. Continuously test and fine-tune system settings, algorithms, and configurations to optimize performance. Stay informed on platform updates, tools, and best practices to ensure efficiency and accuracy in execution.

Requirements

Minimum bachelor's degree in Marketing, Business, or a related field. At least 2 years of work experience in a Marketing role (experience in campaign management department is highly preferred). Good project management skills, able to cascade task and manage timelines to drive timely deliverables. Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences. Detailed oriented, and self-motivated personnels. Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities. Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.

We are an equal opportunities employer and welcome applications from all qualified candidates.

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Senior Analyst • Kuala Lumpur, Kuala Lumpur, Malaysia