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Marketing Manager, S&I, RoSEA

Marketing Manager, S&I, RoSEA

EppendorfPetaling Jaya, Selangor, Malaysia
2 days ago
Job description

Your Challenges

The Marketing Manager Separation And Instruments Responsibilities

This dynamic position requires a strategic thinker with a deep understanding of product-market fit, competitor intelligence, and the ability to lead the full product lifecycle from introduction to phase-out for the Separation and Instruments portfolio. This role will collaborate cross-functionally to develop and execute impactful marketing plans, leveraging global resources while adapting them to local market needs. This role is central to executing Eppendorf's Go-To-Market strategy across the markets of Southeast Asia (Malaysia, Thailand, Indonesia, Philippines, Vietnam). Operating within a 100% distributorship model, the primary challenge is to counter market commoditization by empowering our channel partners to sell on value, not price.

  • Market Research and Product Lifecycle Management

Conduct Thorough Market Research :

Understand the needs of customers in various segments of the life science industry.

Analyze industry trends, applications, competitor landscapes, and customer preferences to define optimal product-market fit and addressable market size.

Lead the Product Lifecycle :

Oversee the complete product lifecycle from introduction to phase-out.

  • Craft compelling value propositions and set strategic pricing.
  • Gather competitor intelligence and drive product updates to maintain a competitive edge.

    • Adjust marketing strategy and plans to meet changing markets and competitive conditions.

    New Product Introduction and Launch Management

    Own and Lead New Product Launches :

    Ensure seamless execution of Eppendorf's NPI process.

  • Manage pre-launch preparation, oversee the launch process, and guide post-launch activities.

    • Ensure clear deliverables and alignment across teams.

    Execute Integrated Marketing Campaigns :

  • Own, execute, and monitor the performance of your marketing plan across online and offline channels.
  • Develop and implement integrated marketing campaigns, continuously measuring and optimizing for maximum impact.
  • Strategic Partnerships and Channel Marketing

    • Develop Comprehensive Marketing Plans :

    Collaborate with internal teams (Sales, PLS) and channel partners to create annual channel marketing plans, initiatives including defined marketing funnel strategies

  • Include detailed targeting strategies and position the portfolio to specific segments and accounts.

    • Demonstrable success working within a distributor-led, channel-focused, or indirect sales model is essential

    Leverage and Adapt Global Marketing Materials :

    Adapt and refine global marketing resources for local relevance and effectiveness.

    Collaborate with the Marketing Realization team to ensure consistent brand messaging.

    Content, Events, and Lead Management

  • Develop and manage engaging content for various channels, including website, blog, social media, and email marketing.
  • Implement strategies to generate qualified leads for the sales team, utilizing a variety of marketing techniques.
  • Utilize CRM systems to track customer interactions, manage leads, and analyze marketing campaign effectiveness.

    • Your Expertise

  • Bachelor's degree in Marketing, Mass Communication, Advertisting or equivalent Life science industry experience.
  • Demonstrable experience in marketing, managing social media platforms, campaigns, collaboration and branding for an organization
  • Proficiency in analyzing relevant marketing metrics for data-driven decisions
  • Experience in setting up and optimizing marketing workflows to qualify leads and transition them to sales
  • Excellent English communciation skills
  • High competency in using Microsoft office software programs including CRM

    • Your benefits at Eppendorf :

  • We truly appreciate our employees and their performance
  • We offer a wide range of learning and development opportunities to allow you to deepen your technical knowledge and for continuous growth
  • By working with us, you will make a meaningful contribution to improving human living conditions
  • Attractive salary, employee benefits and performance bonus
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    Marketing Manager • Petaling Jaya, Selangor, Malaysia