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Marketing Communications Specialist
Marketing Communications SpecialistNS BlueScope Malaysia • Shah Alam, Selangor, Malaysia
Marketing Communications Specialist

Marketing Communications Specialist

NS BlueScope Malaysia • Shah Alam, Selangor, Malaysia
30+ days ago
Job description

You will develop and implement integrated strategies to boost brand awareness and engagement.

What You'll Do

  • Develop creative communication messages to execute Brand Strategy by segments for each brand by segment and target audiences.
  • Create new concepts in both messages and visuals for all marketing communication materials for both digital and traditional activities.
  • Manage and implement the content roadmap based on the annual content pillar for digital and conventional platforms.
  • Collaborate closely with the Marketing & Sales team to develop brand campaigns and marketing materials to drive leadership position.
  • Analyse, monitor and review the effectiveness of the communication messages and visuals and develop improvement plan.
  • Enhance internal and external stakeholders’ communication messages.
  • Work with technical team to develop content for training materials.
  • Support external channel partners in developing communication concepts and messages.
  • Support Marketing & Sales team in all communication materials related to brand and marcom activities.

What You Need to Succeed

  • Degree in Mass Communications, Advertising, Graphic Design, Marketing or equivalent.
  • At least 5 years of experience in marketing or communications from building & construction, advertising industry, and or any marketing and brand management role.
  • Experienced in creating creative communication materials with proven track record on successful communications campaigns.
  • Outstanding writing skill with a creative flair to captivate audiences with words.
  • Successful record of excellent creative visualization skills.
  • Strong track record in executing marketing events.
  • Experience working in advertising / marketing agency or creative agency is an added advantage.
  • Seniority level

  • Associate
  • Employment type

  • Full-time
  • Job function

  • Marketing
  • Industries

  • Manufacturing
  • #J-18808-Ljbffr

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    Marketing Specialist • Shah Alam, Selangor, Malaysia

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