Performance Manager (Ecommerce performance marketing)
Reporting to : Ecommerce & CX Director at OMG Malaysia
Responsibilities
Provide Strategic Leadership :
- Uncover / understand client objectives, challenges and needs in order to actively participate in long range strategic planning for client across both ecommerce media planning, shopping ads, biddable and onsite ads in the marketplace space
- Demonstrate thought leadership with clients by developing and presenting client industry / market research findings, eCommerce trends, eCommerce growth areas, new models to consider and case studies
- Work with vendors and internal resources at OMG and the OMG network to further develop eCommerce
- Develop commercial agreements, drive efficiencies and to show strong ROAS within the ecommerce space
Deliver on eCommerce Scope of Work :
Develop the scope of work, the commercial agreements and manage the profitability of the eCommerce function in terms of ROASWith the team, ensure all deliverables within the eCommerce SOW in place with the client are completedDevelop a three year plan and accelerate strategy for growing businessEnsure SOW included display, paid, performance, organic, content, CRO, insights, data, shopper merchandise and mediaDeliverables include but are not limited to :
Global eCommerce strategy development at multiple levels : Overall, by category, by brand and by product (viewing product AOV, profitability, logistics and fulfillment elements if required)Develop go to market strategy for eCommerceDevelop all frameworks and ways of workingeCommerce education across the client managing expectations and growing product offering through out of scope workWork with teams to develop “always on” approach to improve the campaignsWork with the teams to leverage total ecommerce media budget to drive efficiencies onlineDevelop reporting module to show positive ROASCo-op paid search guidelines, developed with the Head of PerformanceWorking with the SEO team to develop actual content for use on eCommerce partner sitesAdditional initiatives as deemed necessary to further eCommerce within the client’s organization; proactivity and initiative are absolutely necessaryEnsure Client Satisfaction
Establish / grow senior relationships with client, specifically the internal eCommerce team and Marketing leadershipMentor team, ensuring soft and hard skills developmentLead senior level client meetings and attend regular client status meetings as appropriateEstablish and maintain a management framework that allows for visibility into account team performance on client(s)Ensure holistic ecommerce media strategies produced for brandsGrow Existing Business
Identify and allocate resources to allow for both meeting the client's current needs and investing for growthIdentify, develop, present and transition new client opportunities that exist within the OMG network (upselling to our sister agencies)Support local offices in developing eCommerce scopes of work for local client brandsRequirements
5+ years' experience in eCommerce at either a digital agency or client sideDeep understanding of marketplaces such as Shopee, Lazada and ZaloraBe a proactive self-starter and shows can do attitudeExperience managing paid media projects to enhance eCommerce performanceIdeal : Experience managing paid search co-ops with retail or manufacturer partnersEnjoy educating clients about how optimizing search can drive eCommerce effortsBe ambitious, driven and passionate about all things eCommerce, with an excellent comprehension of how search serves as the backbone of online purchasesHave a clear vision for the future and relate this into defining product and operational structuresPossess general knowledge of direct and brand marketing principles and strategiesHave an adaptive style in being able to communicate often technical ideas in simple termsGood negotiating skills and strong with excel and numbersHave strong organizational skills, being able to manage multiple projects at onceInternational travel will be requiredSeniority Level
Mid-Senior level
Employment type
Full-time
Job function
Advertising, Analyst, and Strategy / Planning
Industries
Advertising Services and Marketing Services
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