Manager, Issues Analysis (ISU) | Strategic Communications Department
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Role purpose
Position Bank Negara Malaysia (BNM) as a trusted institution through effective surveillance, narrative shaping, and strategic management of reputational risks
Principal accountabilities
1. Surveillance, analysis, and strategic response
- Manages a team that conducts surveillance of key digital platforms (e.g. social media, digital forums, news) on ongoing developments / chatters that may impact BNM’s policy objectives or reputation
- Anchors analysis to contextualise on-going developments with regards to their impact on BNM’s policy objectives and / or reputation
- Spearheads process to recommend appropriate communications posture / response on a given development or reputational risk incident that relates to BNM. This includes, among others, coordinating inputs / responses with line departments, preparing reports / summaries for senior management or internal stakeholders, and / or crafting holding responses
Over the years, BNM has developed a vibrant network of key opinion leaders on areas related to BNM’s mandate and policy functions. This includes but is not limited to analysts, think tanks, fund managers and social media influencers. In this regard, this role will involve :
Interfacing with line departments to align key messages on key policy issues affecting BNM’s reputationLead efforts to develop a network of opinion shapers that can help meet BNM’s policy objectivesEngaging a wide array of key opinion leaders to shape narratives and gather informal feedback that can help improve the design or delivery of BNM’s policiesRepresent BNM, where appropriate, in working-level meetings3. Internal client management
Lead the ‘Relationship Manager’ (RM) team for assigned line department(s), which entails being the point of contact to facilitate requests for services provided by the Strategic Communications Department (e.g. publication of press releases, social media posts, developing / updating webpages, translation editing services)Anchor development of public engagement campaigns for key policy initiativesQualifications & experience
Academic Qualifications :
Preferred bachelor’s degree in economics, finance, or any policy-related discipline. While those with other backgrounds are encouraged to apply, a crucial key to success in this role is the ability to grasp BNM’s wide policy mandates to meet BNM’s business needs.Experience :
Preferred 5 years working experience in Economics, Banking / Finance, Public Policy#J-18808-Ljbffr