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Senior Media Planner

Senior Media Planner

dentsu MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia
10 hours ago
Job description

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Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries with a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

Carat is a global media agency network operating in over 100 countries, bringing together a team of more than 12,000 experts. Recognized as a leader among global media agencies, Carat specializes in creating and executing media plans that harmonize bought, owned, and earned media. By combining the speed of technology with the art of empathy, Carat helps brands connect with people, drive growth, and navigate the evolving media landscape.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like :

As a Senior Media Planner, your role is to support the senior planning team by managing day‑to‑day planning activities across key accounts. You will ensure campaigns are executed in line with strategic objectives, timelines, and budget, while maintaining strong relationships with media partners to deliver impactful media plans. You’ll collaborate with internal and external stakeholders to ensure campaign excellence through effective coordination and best practices.

Core responsibilities include :

  • Manage the day‑to‑day media planning and coordination for assigned client accounts, ensuring timelines and deliverables are met.
  • Support the team by preparing media plans, schedules, presentations, and other planning materials.
  • Build and maintain strong relationships with media owners to stay updated on market opportunities, media innovations, and trading strategies.
  • Work with cross‑function teams to ensure seamless campaign activation and delivery.

A bit about you :

  • Bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
  • Minimum 3 years of experience in media planning or a similar role within a media agency environment.
  • Solid understanding of media planning principles, audience targeting, and media channel strategies (digital, e‑Commerce, print, OOH, TV, etc.).
  • Familiarity with media research tools (e.g., Nielsen, GWI, SimilarWeb, or platform insights) and the ability to interpret media data to inform planning decisions.
  • What’s in it for you :

  • Flexible hybrid working arrangement.
  • The opportunity to give back with dedicated volunteer leave and our whole‑company event, One Day for Change.
  • 3 whole company Wellness days off per year for you to switch off and take your day, your way.
  • Career Development and Learning & Development opportunities, including access to our global online dentsu University.
  • Be part of a global network that truly invests in recognising performance through our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero.
  • Innovating to Impact :

    At dentsu, our diverse and inclusive culture empowers our employees to bring their whole selves to work, fostering innovation and delivering better outcomes for our people, clients, and communities. This culture is key to driving sustainable, transformative results across the business.

    We actively encourage applications from people with disabilities and from individuals of all ages, backgrounds, nationalities, and cultures.

    If you want to be part of a global network where opportunities are limitless, we look forward to welcoming you.

    Next Step :

    Sound exactly like the sort of role for you? Apply now!

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